Senior Product Marketing Manager

**Ready to lead, disrupt and reinvent the sleep industry?**

We are **Emma - The Sleep Company**. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. **Ready to shape the future of sleep with us? Let’s make it happen**

**What you'll do**:

- Develop clear product positioning and messaging that sets our products apart in the market.
- Lead marketing strategies and plans for all product categories based on business priorities.
- Own the go-to-market strategy and execution for new product launches and feature updates.
- Run tests on messaging and creatives to determine the best ways to attract customers and meet their needs.
- Work with the Creative team to create product stories and narratives for campaigns.
- Build marketing toolkits to support launches and campaigns.
- Manage product marketing roadmaps to track goals, strategies, and initiatives.
- Monitor product conversion metrics and assess message and creative effectiveness.
- Adjust messaging and content based on data and feedback in collaboration with category managers.

**Who we're looking for**:

- 2-5 years of experience in product marketing, ideally within consumer goods or FMCG sectors.
- Proven track record of successfully launching and marketing products in competitive, fast-paced markets.
- Strong strategic thinking with a hands-on approach to execution and problem-solving.
- Demonstrated ability to collaborate cross-functionally with product, sales, customer success, and marketing teams to drive business growth.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, with a passion for customer-centric marketing.

**What we offer**:

- Personal and company growth to accelerate your career and achieve your goals.
- Work on exciting, challenging projects independently or with a dedicated international team.
- Responsibility and decision-making from day one to drive impact and shape our company culture.
- Learn from experts and connect with teammates at engaging company events.
- Confidential mental wellbeing support with personalized sessions and self-guided programs.
- Access to live group sessions and coaching that build resilience and foster a positive team environment.
- A pet-friendly office to make your workday more enjoyable.

**Become an Emmie**

Emma is transforming the world of sleep - **and we want the highest-performing people to help us pull it off.**We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.