Senior SEO Analyst

**ABOUT US**:
Hostelworld Group PLC is a ground-breaking social network powered OTA focused on the hostel market, with a clear mission to help travellers find people to hang out with.

Founded in 1999, we’re a well-known trusted brand with 240 teammates across 11 countries; hostel partners in 180 countries; and a strong commitment to building a better world in all that we do.

In particular, our focus in the last few years has been on improving the sustainability of the hostelling industry, through our membership of the Global Sustainable Tourism Council (GSTC); our active involvement in the Global Tourism Plastics Initiative (GTPI); our partnerships with Bureau Veritas to establish emissions benchmarks for the hostelling industry; and our recent partnership with the South Pole to offset all our greenhouse gas emissions in 2021 and 2022. You can read more about our story here: Hostelworld site.

Hostelworld is listed on the London Stock Exchange, Dublin Euronext and is an Investors in Diversity accredited employer.

**LOCATION**:
This role is based in Portugal. We have a co-working space in Porto for those who prefer a hybrid model where you can spend time with colleagues in-person. If necessary, the role can be remote within Portugal with coming together for team meetings as needed.

**WHO YOU'LL WORK WITH **‍‍**:
The SEO Analyst will join a small, dedicated SEO team, reporting to the SEO Manager. In this role, you will work closely with cross-functional teams to leverage your expertise in driving organic traffic, improving search engine rankings, and enhancing audience engagement across both organic and social channels.

You will collaborate with the web development team, manage ongoing SEO projects, provide testing and advice, and support the team with your extensive knowledge. In addition to handling technical SEO, you will oversee our blog platform, top-of-funnel (TOFU) content, and contribute to our social media presence. Your contributions will be crucial to expanding the SEO channel and participating in projects that indirectly influence Hostelworld's organic performance.

This multi-faceted role would particularly suit an experienced SEO technical analyst looking to broaden their remit into content creation, AI, and social content, or an experienced SEO content specialist looking to deepen their already impressive technical skills. This role offers an excellent opportunity for a passionate individual to develop their SEO skills and make a significant impact within a large company.

Somewhat unusually, in this unique role, you will work directly with an engineering team, acting in a capacity similar to that of a Product Owner. This setup allows you to prioritize and implement your own initiatives (instead of placing them into an endless backlog) enabling you to directly drive the success of your SEO roadmap.

**WHAT YOU'LL DO ‍**:

- Provide ad hoc and recurring analysis across a range of SEO and Content projects.
- Identify audiences and content opportunities that can deliver Organic growth.
- Manage our blog platform, including copy creation
- Conduct keyword research and market analysis across multiple markets.
- Conduct gap analysis and provide insights on competitor activity and results.
- Make impactful, needle-moving recommendations based on data-driven insights.
- Play the role of Product Owner in our development team
- Understand how backlinks help SEO and be fluent with strategies within this area.
- Understand how UX/CRO impacts SEO. Suggest and implement SEO, and UX experiments.
- Support the web development team with your expertise and experience.
- Work towards yearly/quarterly/monthly targets on tight deadlines.

**WHAT WE’RE LOOKING FOR**:
You have a deep passion for SEO and digital marketing, driven by a relentless pursuit of solutions to sometimes complex SEO challenges. You embrace innovative approaches, believing that nothing is impossible, and are unafraid to think outside the box to achieve your objectives. Your hands-on experience includes impactful technical SEO solutions, such as programmatic and international SEO. You understand the dynamic nature of the SEO landscape and are open to exploring beyond traditional “blue links” to deliver results.

Business-driven and conversion-focused, you prioritize effectively to identify improvement opportunities. With strong analytical and project management skills, you align the website’s potential with business goals. You’re not afraid to admit when you don’t know something and proactively seek assistance when needed.
- 4+ years of proven experience in Search Engine Optimization, preferably working on large-scale, multi-lingual websites in either client-side or agency roles.
- Experience with content, copywriting, and content strategies.
- Experience with social channels as part of a holistic marketing strategy.
- Experience with A/B testing, CRO, and UX as part of SEO in general.
- Strong analytical skills - you ca