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Emea Sales Operations Analyst
2 semanas atrás
**Department**:Revenue Operations
**Reports to**:Director, Sales and Marketing Performance
**About Us**
Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.
Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience. Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialised in technology.
**About the role**:
We are seeking a EMEA Sales Operations Analyst to drive data-informed decision-making and performance optimization across our go-to-market (GTM) functions. In this role, you will work closely with Sales, Marketing, and Revenue leaders to ensure decision making based on performance drivers and are empowered to take action based on data-driven insights.
Your performance goals will be directly tied to the outcomes of the teams you support, making this role highly collaborative, hands-on, and results-oriented. You will leverage data structures and frameworks run by GTM Reporting & Forecasting Team to ensure consistency in reporting and analytics across the business as well as focusing you on actions to change performance outcomes. You will need to also get your hands dirty bringing new approaches into existence before institutionalising through wider revenue operating structures.
**Main Responsibilities**
**Performance Partnership & Influence**:
Act as a trusted strategic advisor to EMEA Sales leaders, using data to drive accountability and execution on key objectives. Manage them these stakeholders through the prioritisation and approach needed to achieve outcomes.
Align performance measurement, forecasting accuracy, and pipeline health to revenue goals, proactively identifying risks and opportunities.
Influence Sales leaders to take action on insights, ensuring data is not just reported but operationalized for growth.
**Data-Driven Decision-Making**:
Use reporting structures from the GTM Reporting & Forecasting Team, as well as pillar run data sets, to provide actionable insights on pipeline velocity, conversion rates, lead quality, campaign ROI, and other critical performance metrics.
Ensure teams adhere to standardized data definitions and frameworks to maintain consistency across GTM analytics.
Collaborate with Deal Operations, GTM Reporting and Forecasting, Technology, Enablement, Finance and HR to ensure efficient and coherent prioritisation. The interaction with the enablement team is key.
**Forecasting & Goal Setting**:
Work with Sales to develop and refine forecasts, ensuring alignment between pipeline generation and bookings.
Drive improvements in forecast accuracy by analysing leading indicators and trends, ensuring teams proactively address gaps.
Support quarterly and annual planning by translating data insights into headcount planning, resource allocation, and strategic investment decisions.
**Operational Excellence & Process Optimization**:
Identify and address bottlenecks in the sales funnel, lead conversion, and customer acquisition processes.
Partner with Sales Enablement and Marketing Operations to enhance campaign effectiveness, sales productivity, and pipeline acceleration strategies.
Ensure Marketing and Sales work in sync, optimizing lead handoff processes and aligning attribution methodologies.
**Illustrative success metrics**
Your impact will be measured by the outcomes of the Sales and Marketing teams you support, including:
Pipeline health (coverage, velocity, conversion rates)
Marketing efficiency (ROI, lead-to-revenue performance)
Sales execution (forecast accuracy, attainment vs. target)
Revenue growth (ARR, bookings, churn reduction)
**Required Qualifications and Experience**
Bachelor’s degree in Business, Finance, Data Analytics, or a related field.
5+ years of experience in Revenue Operations, Sales Operations, or Marketing Operations with a strong focus on performance analysis and forecasting.
Deep understanding of SaaS GTM metrics, including bookings, pipeline coverage, CAC, LTV, churn, and marketing attribution.
Strong experience leveraging structured data from centralized analytics/reporting teams to drive business decisions.
Proven ability to work cross-functionally with Sales, Marketing, and Finance leadership
