Marketing Specialist
1 dia atrás
We have an exciting opportunity for you to join our team as a Marketing Specialist - SEO Expert
**Who we are**:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work every moment to deliver the most important package of someone’s day. Our team of passionate people know their day-to-day work is invaluable in delivering outstanding experience to our customers. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.
**What you will be doing**:
- Develop and Execute SEO Strategies: Create, implement, and manage comprehensive SEO strategies to improve organic search visibility and drive targeted traffic to FedEx Express's European websites.
- Technical SEO Optimization: Conduct regular audits and analyses to ensure optimal website structure, indexability, and crawlability. Address technical issues that may impact search engine rankings.
- Content Optimization and Strategy: Collaborate with content teams to optimize web pages, landing pages, and other digital assets for relevant keywords, ensuring they align with both SEO best practices and brand messaging.
- Performance Monitoring and Reporting: Utilize SEO tools and analytics platforms to track, measure, and report on key SEO performance indicators, including organic traffic, conversion rates, and ranking improvements.
- Competitive Analysis and Trend Monitoring: Keep abreast of industry trends, algorithm updates, and competitor strategies to continuously refine and adjust SEO tactics for sustained competitive advantage
**What do you bring with you**:
- Proficiency in SEO Tools: Expertise in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for keyword research, site audits, and performance tracking.
- Technical SEO Knowledge: Strong understanding of technical SEO aspects including site architecture, schema markup, mobile-first indexing, and page speed optimization.
- Analytical and Data-Driven Mindset: Ability to analyze complex data sets, identify trends, and translate insights into actionable strategies that drive business outcomes.
- Content Strategy and Optimization: Experience in content creation and optimization with a focus on aligning content with SEO objectives and enhancing user experience.
- Communication and Collaboration Skills: Excellent communication skills with the ability to work effectively with cross-functional teams, including developers, designers, and marketing professionals, to implement SEO initiatives.
**What do we offer**:
- Attractive compensation package
- Training to get you started and on-the-job learning opportunities
- Extensive learning resources to further develop your skills and knowledge
- Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
- Employee Assistance Program for you and your family in difficult life situations
- Employee reduced-rate shipping
- Great career opportunities
- FedEx is one of the worlds most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join FedEx.
LI-Hybrid
LI-Hybrid
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