Strategic Marketing Lead

Há 3 dias

Lisboa, Portugal Skillup Online Tempo inteiro

**About Us**

SkillUp Online is a global edtech platform helping individuals and organizations build lifelong success through future-ready digital skills. As we expand across consumer, enterprise, and government segments, we are investing in our brand voice and marketing infrastructure to drive meaningful, measurable growth.

**Role Overview**:
We’re hiring a **Strategic Marketing Lead - Global Segments** to bring focus and structure to our brand and digital marketing function. You’ll play a central role in defining how we engage learners and organizations across the US and India. This role balances strategic thinking with hands-on oversight, ensuring that our marketing systems, messaging, and performance are aligned to support growth across all business lines.

You’ll collaborate closely with an India-based marketing executive and other internal stakeholders to ensure campaigns are brand-aligned, high-quality, and performance-driven.

**What You’ll Own**
- Define and evolve brand voice across B2C and B2B segments
- Develop clear messaging guidelines tailored to consumer, enterprise, and government audiences in different regions
- Provide content oversight and mentorship to the India-based marketing executive
- Manage tools like Loomly for campaign planning, and create efficient review workflows
- Use website analytics to improve user journeys, conversion rates, and messaging clarity
- Align marketing efforts with sales funnels and CRM workflows
- Evaluate and optimize SEO, and run A/B tests in collaboration with product and tech teams
- Document scalable systems, including content QA checklists and marketing playbooks

**Qualifications & Skills**
- 5-8 years of experience in marketing strategy, brand development, or performance marketing
- Strong storytelling and audience segmentation skills across regions and sectors
- Experience working with or managing marketing operations and ad tools (e.g., Loomly, Google Analytics 4, LinkedIn Campaign Manager, Facebook Ads Manager, CRM platforms, and SEO dashboards)
- Confident communicator with excellent feedback and review capabilities
- Ability to work across time zones and manage cross-functional marketing efforts
- Bonus: Experience in EdTech, online learning platforms, or purpose-driven growth brands

**Why Join Us**
- Influence a growing global brand from the ground up
- Collaborate with a small, high-impact team that values clarity and ownership
- Help build marketing systems that scale across geographies and business models

Pay: 4,000.00€ - 60,000.00€ per month

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