JR Brand Manager

Há 5 dias

Póvoa de Santa Iria, Lisboa, Portugal Perfetti Van Melle Tempo inteiro
ABOUT CHUPA CHUPS – A COMPANY OF THE PERFETTI VAN MELLE GROUP

Perfetti Van Melle is a privately-owned company that produces and distributes candies and chewing gum in more than 150 countries worldwide.

With over 18,000 employees and 36 companies in various countries, Perfetti Van Melle has a truly global reach: present in Asia-Pacific, Europe, Middle East, Africa, and the Americas.

Our brands convey the passion we have for our products. We continuously explore new ways of doing things and innovative ideas that inspire and delight our consumers worldwide. Our brands Chupa Chups, Smint, Mentos, and Trident satisfy, refresh, and inspire consumers of all ages around the globe.

ABOUT THE ROLE:
  • Help on building the brand by co-owning the commercial P&L under his/her responsibility and drives adequate actions to reach the target of Net Sales growth and profitability. Helps on driving business results for the total P&L own by the BM.
  • Closely monitors and analyses Nielsen data, competitive activities and Internal data (SAP) and compares results to established objectives to assure the effectiveness and ROI of marketing programs.
  • Work closely and proactively with BM to implement activities aligned with the brand attributes and values.
  • Learn how to get consumer understanding and generate actions to better serve its needs and desires with the right mix (products and communication).
  • Together with the BM, he/she is the guard of the brand equity ensuring all consumer touch points are in-line with the agreed Equity pyramid.
  • Closely monitors and analyses sales volumes, market share trends and competitive activity for his/her brand and the total brand responsibility of the BM.
  • Assists in developing and executing communication plan to consumer, including promotional initiatives, Brand activations and Festivals with the correct objectives/brand.
  • Assists in the identification and development of business, building ideas and working actively with other team members in BU, Group functions and Portuguese & Spanish teams (Sales, Trade Marketing, global teams, Supply chain…)  to execute the plans that meet business objectives.  
  • Coordinates and leads external agencies projects for market research, promotional development, Promotional gadgets,  communication development, new artwork development. 
  • Generates forecast of new launches and promotions with Trade Mktg to ensure minimizations of obsolesces and out of stocks.
  • Controls Marketing budget under his/her responsibility.
THE IDEAL CANDIDATE:
  • Educational background: Bachelor's degree required (Economics, ADE or similar). Master in marketing / MBA is a plus
  • Languages: Fluent in Portuguese and English. Good level of Spanish.
  • Relevant experience in functional Marketing role in FMCG, minimum 5 years having worked in the food sector is a plus, as well as having experience with working in close cooperation with sales and both traditional and modern channels
  • 5+ years Marketing experience in FMCG industry. Last 3 as a Product Manager.
  • Mandatory: 1 week per month to be present in Spanish offices.
WHAT YOU WILL FIND:
  • Work in a dynamic environment with a young team.
  • Work with some of the biggest brands in the confectionery world, and with the most passionate people.
  • The opportunity to develop yourself in the FMCG industry, within the most iconic lollipop brand worldwide.
  • Benefits package.
  • Group e-learning platform.
WE CARE FOR OUR PEOPLE

At Perfetti Van Melle, we have as a core value Caring for our People, and we are proud to offer benefits programs that support the goals and well-being of our employees.

Join the Sweet Life and apply today

We are committed to promoting an inclusive and diverse work environment, where everyone has equal opportunities to thrive.

We are always looking for the best candidates, so if you think you could be a fit even if you don't meet 100% of the requirements, we would love to meet you

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