Lifecycle and CRM Content Lifecycle and CRM Content

2 semanas atrás

LindaaVelha, Lisboa, Portugal Nestle Operational Services Worldwide SA Tempo inteiro

POSITION SNAPSHOT 

Location: Lisbon, Portugal  
Company: Nespresso Portugal 
Full-time 

Fluent in Portuguese & English Mandatory

2 years' experience  


  
POSITION SUMMARY 
  

Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future. 

To integrate Nespresso's business, we are looking for a Lifecycle and CRM Content you´ll be responsible for all the communications and activation calendar creating compelling copy and visuals for exclusive, direct-to-consumer campaigns that strengthen the connection between existing consumers and the brand.

Do you want to be part of a multinational whose values ​​are based on respect?  

Apply and come make a difference in the lives of people and families, communities, and the planet.  

We are waiting for you 

A DAY IN THE LIFE OF AN LIFECYCLE AND CRM CONTENT LEAD

Set-up and manage consumer activations communications

Create and/or Localize all communication of CRM programs making them relevant to local consumerDevelop the "relational" dimension in our communication and develop/reinforce the Nespresso Sense of Belonging by adapting the international materials to the local market or by creating local materialsLeverage our database to increase quality recruitment via our members by adapting the international materials to the local market and support/implement local initiatives

Create and plan consumer communication campaigns for CRM

Define and manage all the communications calendars aligned with business strategy (email, SMS, Push notification) to both drive traffic to Ecomm and sales in all channels, while ensuring a perfect alignment between all internal/external stakeholders.Create all content to meet the needs of communication calendar (including creation of local emails in Photoshop)SPOC for communication assets (email, SMS, Push notification) with internal and external stakeholdersTrack emails and SMS performance to ensure business targets

Continuously improving the experience of new members and existing members

Analyse the omni-channel experience of existing members, based on omnichannel customer feedback and internal and external data & insights, in close collaboration with the Data & Insights department and the Omnichannel customer voice specialistTrack and optimize CRM campaignsBenchmark local performance with international best practices and local competitive environmentProvide recommendations for continuous improvement in the experience of existing members across channels.

WHAT WILL MAKE YOU SUCCESSFUL 

University degree in marketing, management or equivalentMinimum of 2 years' experience in creative agency or in marketing team as (junior) product, brand managerExpertise in CRM retention: loyalty and rewards programs management, offers construction, lifecycle orchestration based on CRM insightsExperience in managing both stakeholders and external agenciesExcellent creative writing and translation skillsHigh sensitivity to design and creativeNice to have experience in project management and Photoshop

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