CRM Copywriting and Content Creator

2 semanas atrás

LindaaVelha, Lisboa, Portugal Nestlé USA Tempo inteiro

POSITION SNAPSHOT

Location: Lisbon, Portugal

Company: Nespresso Portugal

Full-time

Fluent in Portuguese & English Mandatory

2 years' experience

POSITION SUMMARY

Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future.

To integrate Nespresso's business, we are looking for a Lifecycle and CRM Content you´ll be responsible for all the communications and activation calendar creating compelling copy and visuals for exclusive, direct-to-consumer campaigns that strengthen the connection between existing consumers and the brand.

Do you want to be part of a multinational whose values are based on respect?

Apply and come make a difference in the lives of people and families, communities, and the planet.

We are waiting for you

A DAY IN THE LIFE OF AN LIFECYCLE AND CRM CONTENT LEAD

Set-up and manage consumer activations communications

  • Create and/or Localize all communication of CRM programs making them relevant to local consumer
  • Develop the "relational" dimension in our communication and develop/reinforce the Nespresso Sense of Belonging by adapting the international materials to the local market or by creating local materials
  • Leverage our database to increase quality recruitment via our members by adapting the international materials to the local market and support/implement local initiatives

Create and plan consumer communication campaigns for CRM

  • Define and manage all the communications calendars aligned with business strategy (email, SMS, Push notification) to both drive traffic to Ecomm and sales in all channels, while ensuring a perfect alignment between all internal/external stakeholders.
  • Create all content to meet the needs of communication calendar (including creation of local emails in Photoshop)
  • SPOC for communication assets (email, SMS, Push notification) with internal and external stakeholders
  • Track emails and SMS performance to ensure business targets

Continuously improving the experience of new members and existing members

  • Analyse the omni-channel experience of existing members, based on omnichannel customer feedback and internal and external data & insights, in close collaboration with the Data & Insights department and the Omnichannel customer voice specialist
  • Track and optimize CRM campaigns
  • Benchmark local performance with international best practices and local competitive environment
  • Provide recommendations for continuous improvement in the experience of existing members across channels.

WHAT WILL MAKE YOU SUCCESSFUL

  • University degree in marketing, management or equivalent
  • Minimum of 2 years' experience in creative agency or in marketing team as (junior) product, brand manager
  • Expertise in CRM retention: loyalty and rewards programs management, offers construction, lifecycle orchestration based on CRM insights
  • Experience in managing both stakeholders and external agencies
  • Excellent creative writing and translation skills
  • High sensitivity to design and creative
  • Nice to have experience in project management and Photoshop

  • Lifecycle and CRM Content Lifecycle and CRM Content

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