CRM Marketing Manager

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About the role

The role is hybrid, available in any of our offices - Poland (Warsaw, Poznań), Portugal (Lisbon), Spain (Barcelona).

As a part of a central EU CRM Marketing team you will be responsible for growing engagement and retention across our key marketplaces, e.g. Otomoto, (PL) Otodom (PL), Imovirtual (PT), Autovit (RO) and more. 

This role will require you to identify the right tactics to improve user engagement on both seller and buyer sides, as well as ability to design, deliver and scale complete user journeys. You will have an opportunity to expand technical CRM capabilities launching new CRM channels and solutions. Working as CRM Marketing Manager you will collaborate closely with a cross-functional team including Performance & Brand Marketing, MarTech, Data Analysts.

The envisioned profile for this role is a CRM professional with a strong entrepreneurial approach, being able to identify and prioritise business opportunities, design marketing tactics and effectively deliver measurable solutions. Having a data-driven and consumer-first approach such candidates would be able to design end-to-end user journeys aimed at increasing engagement and retention, assess their business impact and decide on potential scaling.

You will report to the EU CRM Marketing Lead (Verticals). The EU CRM Marketing team contains approximately 10 people and is an integrated part of the EU Marketing organisation.

• Developing marketing plan aimed at growing engagement and retention across key marketplaces within OLX Group: Otomoto, (PL) Otodom (PL), Imovirtual (PT), Autovit (RO) and more;
• Designing and delivering automated user journeys, leveraging various CRM channels (email, push, in-product, ...) as well as intersections with other teams (incl. Sales, Product);
• Identifying and prioritising upcoming opportunities with a data-driven approach, deciding where to focus and building a clear roadmap;
• Testing, assessing business impact and scaling proven solutions across all markets;
• Preparing launch of future CRM technical capabilities in cooperation with the MarTech team, ensuring key marketing needs are effectively addressed;
• Building connections with other Marketing team pillars (Performance, Brand, SEO/GEO);
• Developing blueprints and processes enabling a scaled approach to CRM Marketing at EU-level.

• 4-6 years of experience in Marketing - specific CRM / Engagement / Retention / Product Marketing experience is an advantage (startup background can also be an advantage);
• You have experience growing usage of digital platforms and / or products via non-paid solutions;
• You have experience working with technology and product teams on implementation projects;
• You are data-driven and are able to explain business impact through detailed analysis;
• You are user-centric and able to identify insights and design end-to-end consumer journeys;
• You are an intrapreneur, feeling comfortable to build completely new solutions, rather than focusing only on optimisation;
• You are accustomed to working in matrix or other complex environments and are able to cope with a good degree of ambiguity;
• You possess English fluency - allowing you to express your thoughts smoothly and easily in an international environment.

• Flexibility to work in a hybrid mode;
• Annual Bonus based on your performance;
• Customizable benefits on MyBenefit platform (e.g. Multisport card, medical package, insurance, tickets, vouchers, and many more);
• Laptop and mobile phone (per your preference);
• Open selection of training e-courses (including but not limited to Udemy, Coursera, etc.);
• Prospective job in ones of the largest RE classifieds services;
• A team that will help you develop & succeed;
• An environment where you will be given space to take ownership and accountability for your work;
• A company committed to building an inclusive environment for all employees and create equal opportunities;
• A great place to learn within fast-growing, global classifieds' platforms

Diversity, Equity and Inclusion at OLX

OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don't meet all the requirements - you may be just the right fit for this or other opportunities with us

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