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Publisher Manager

2 semanas atrás

Avenida da Liberdade Lisbon Portugal Kwanko Tempo inteiro

A propos du Pôle Lead, entité de la BU France de Kwanko :

Equipe créée en 2013 afin de répondre à l'ensemble des problématiques clients en termes de génération de leads, cette équipe est composée de deux pôles qui convergent pour donner une satisfaction client maximale :

  • Une équipe de 7 Account Manager qui sont en charge d'un portefeuille client.

  • Une équipe de 2 chargés d'emailing et de coregistration : C'est cette équipe que vous serez amené à rejoindre, elle soutient les Account Manager Lead mais aussi l'ensemble des autres Account Manager France sur leurs besoins en emailing.

Vos missons :

1. Animation et Gestion du réseau Emailing

  • Relationnel : Vous êtes le contact quotidien de nos partenaires emailers. Votre but : entretenir de bonnes relations pour développer le business de nos clients existants.

  • Planification : Vous organisez le planning des envois d'emails et anticipez les lancements de programmes pour qu'aucune opportunité ne soit manquée.

  • Suivi des performances : Vous monitorez les KPI à la loupe (Taux d'ouverture, CTR, e-CPM, rentabilité) pour coacher vos affiliés et optimiser leurs revenus.

  • Développement de l'expertise : Vous montez en compétence sur les aspects techniques (délivrabilité, anti-spam) pour accompagner au mieux le pôle France sur ces sujets.

2. Développement Commercial

  • Recrutement : Vous ne vous reposez pas sur vos lauriers Vous prospectez activement pour dénicher de nouvelles bases de données et identifier les pépites du marché.

  • Appels d'offres : Vous apportez votre connaissance du marché emailing pour aider l'équipe Sales à remporter des appels d'offres stratégiques.

  • Négociation : Vous mettez en place des plans d'action audacieux, incluant la négociation de "Minimums Garantis" (MG) pour nos gros comptes E-commerce.

3. Gestion d'un portefeuille d'annonceurs

  • Pilotage : Pour certains comptes, vous participez au lancement des campagnes (Mise en place, tracking, suivi du budget) selon le plan d'action défini avec votre responsable.

  • Optimisation : Vous gérez des opérations de visibilité (CPC) ou de génération de leads (CPL) et proposez des optimisations à vos clients basées sur vos analyses.

  • Technique : Vous assurez le suivi technique de votre portefeuille de A à Z.

4. Projets transverses & Vie d'équipe

  • Diversification : Curieux(se) de nature, vous découvrez et apprenez à maîtriser d'autres leviers comme la Coregistration et l'Émulation.

  • Networking : Vous pouvez être amené(e) à participer aux événements du secteur (salons, petits-déj, soirées) pour développer votre propre réseau relationnel.

  • Projets Transverses : Vous participez aux projets internes pour faire évoluer les offres du groupe Kwanko.