PPC/SEM Specialist

1 semana atrás

Lisboa, Lisboa, Portugal Medier Agency Tempo inteiro

The Role:

We're looking for a courageous, humble, and motivated person to be part of our growing PPC team. If you're passionate about Google Ads, always chasing the latest paid search trends, and have the data-driven skills to help us dominate the first page of search engines in
highly competitive global markets
— we want to hear from you. Let's do some magic together

Locations:

Open to candidates currently based in, or willing to relocate to:
Valencia or Lisbon.

Responsibilities (ONLY WITH iGaming experience):

  • Participate in forming effective paid search strategies for
    international markets
    .
  • Launch and optimize various PPC campaigns across diverse regions.
  • Oversee accounts on search platforms for both desktop and mobile apps (e.g., Google Ads, Bing, ASA, UAC, YouTube).
  • Conduct keyword selection and audience targeting tailored to specific locales.
  • Collaborate with other departments (CRM, Developers, BI, etc.).
  • Monitor budgets and adjust bids to improve ROI.
  • Track KPIs to assess performance and identify issues.
  • Produce reports and dashboards for management.
  • Write attractive and concise copy for adverts.
  • Suggest and develop new campaigns across
    multiple emerging and established markets
    .
  • Identify and mitigate click fraud risks.
  • Stay up to date with global SEM trends.

Requirements:

  • Minimum 1 year of paid search experience in the iGaming industry.
  • Proven experience managing PPC campaigns in
    competitive, multi-regional environments
    .
  • Experience in data analysis and reporting.
  • Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA) preferred.
  • Proficiency with analytics tools (Google Analytics, Tableau, Power BI, etc.).
  • Strong Excel skills (pivot tables, formulas, data analysis).
  • Excellent communication skills.
  • Analytical thinking with strong math skills.
  • Google Ads certification preferred.
  • Experience with keyword research, analysis, and optimization tools.
  • Fluent in English; proficiency in additional languages is a significant advantage.
  • Proactive and self-motivated.

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