Director of Global Sales Enablement

Job Title: Director of Global Sales Enablement 

Department: Sales Enablement 
Location: Lisbon or London (Hybrid) 

Contract: Full Time/ Permanent 

The Director of Global Sales Enablement is a full-time role located in either Lisbon or London with a hybrid work arrangement. The position requires up to 30 percent travel to support global teams and key initiatives. Applicants are asked to submit their CV in English. 

About us

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.

Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.

Opened in 2025, our Lisbon Regional Operation Center has grown to over 50 employees within less than ten months, with ambitious plans to expand to 300 employees by 2027.

About the Role 

The Director of Global Sales Enablement leads the strategy and execution of enablement programs across the entire global revenue organization. This leader ensures sales teams are trained, equipped, and supported through modern, AI-enabled workflows and a fully activated RevTech ecosystem. The role is centred on enhancing capability, consistency, and performance in all selling motions, shaping how global teams use technology, insights, and standardized processes for confident and clear operations. Success in this position requires strategic leadership, systems thinking, and hands-on collaboration with cross-functional teams. 

Key Responsibilities 

Strategic Sales Enablement Leadership 

• Develop and implement a global enablement strategy that advances capability and consistent execution 
• Translate company and business unit priorities into structured programs to strengthen pipeline quality and sales performance 
• Guide the design and adoption of solution-led selling methodologies 
• Partner with SVPs of Sales to support planning cycles, field priorities, representative development, and seller effectiveness 
• Advocate for AI-driven workflows that assist with preparation, prioritization, content selection, and deal progression 

Departmental Ownership 

• Lead training, coaching, playbook development, and sales effectiveness programs across regions 
• Oversee teams responsible for content, training, sales systems, and field readiness 
• Build scalable frameworks to support new product releases and multiproduct go-to-market activities 
• Ensure alignment between Sales, Revenue Operations, Product, Customer teams, and Marketing 
• Integrate consistent workflows, RevTech usage patterns, and AI into daily selling practices 

People Leadership and Talent Development 

• Mentor managers and specialists to deliver world-class enablement 
• Develop talent in product knowledge, instructional design, field coaching, and sales systems 
• Foster a culture of learning, collaboration, accountability, and continuous improvement 
• Influence leaders across the revenue organization to embrace modern selling practices 

Technical and Revenue Technology Responsibilities 

RevTech and Systems Ownership 

• Serve as the senior enablement leader responsible for the adoption and strategic use of Salesforce, Gong, 6sense, Consensus, and connected platforms 
• Collaborate with the Strategic Revenue Technology Team and Revenue Operations on system usability, workflow design, and data quality 
• Drive deep adoption of RevTech tools so they become integral to core selling behaviors 
• Promote AI-assisted workflows, guided selling, automated insights, and analytics-driven coaching 
• Support global rollout of new capabilities with effective change management and clear enablement 

Data-Driven Sales Performance 

• Utilize insights, analytics, and tool engagement data to measure readiness, adoption, and program effectiveness 
• Guide the creation of dashboards providing visibility into representative capability, call quality, and execution patterns 
• Partner with Sales and Business Unit leaders to address skill or performance gaps with targeted interventions 

Responsibilities Supporting Sales and Business Unit Leadership 

Cross-Functional Alignment 

• Collaborate with Business Unit leaders to align enablement with product positioning, launches, and customer value messaging 
• Work closely with overlay teams to support complex, multiproduct, and industry-specific selling motions 
• Partner with Marketing and Revenue Operations to synchronize 6sense insights, Consensus workflows, and content journeys with field execution 
• Support SVPs of Sales in capability building and standardization of core selling practices 

Field Engagement and Readiness 

• Drive field readiness for new product releases, major initiatives, and strategic motions 
• Ensure sellers have access to high-quality playbooks, content, customer insights, and preparation tools 
• Establish consistent standards for discovery, qualification, presentation, commercial negotiation, and value articulation 
• Champion a unified, tech-enabled seller experience across all markets 

Skills and Experience: 

Essential Experience 

• Senior leadership experience in Sales Enablement, Revenue Operations, Sales Leadership, or equivalent roles 
• Strong background with Salesforce and modern RevTech environments 
• Experience driving adoption of tools such as Gong, 6sense, Consensus, or similar platforms 
• Deep expertise in solution-led or consultative selling models 
• Experience leading global programs across distributed teams 
• Strong understanding of SaaS sales cycles and go-to-market workflows 

Highly Desirable 

• Experience in SaaS, technology, or manufacturing-driven environments 
• Experience supporting direct sellers and specialized overlay teams 
• Strong grounding in sales analytics, performance metrics, and learning measurement 
• Experience with AI-enabled selling or intent-based go-to-market motions 

Bonus Interests 

• Interest in orchestrating AI workflows across GTM systems 
• Familiarity with predictive scoring, engagement intelligence, or automated insights 
• Interest in using language models for content creation or coaching workflows 

Soft Skills 

• Strong leadership presence and ability to influence senior stakeholders 
• Excellent communication skills for both executive and field audiences 
• Strategic thinker with a strong bias toward execution 
• Ability to navigate multiple priorities with clarity and calm 
• Highly collaborative and committed to building high-performance teams 
• Passion for modern selling practices and continuous improvement 

Working for us

At Cyncly, we call our team OneCyncly, a reflection of how we work together as one, united by our purpose: powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills — and we thrive when we work together with openness, trust, and respect.

Here, you'll join a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcome new ideas, and see mistakes as opportunities to learn. You'll have the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your growth.

We celebrate the different ways people contribute and encourage everyone — from every background — to bring their authentic self to work. Because when we collaborate, challenge each other, and share what we know, we build something better together.

If you want to work in a place where your ideas matter, your growth is valued, and your work shapes the spaces people live, work, and play in — come join us.