Ecommerce Manager

About Us

At
Favorite People
, we don't fit into boxes.

We're a Portuguese brand creating timeless children's and women's overalls and lifestyle pieces designed to communicate happiness, positive energy, and authenticity. We believe clothes should carry memories, joy, and a sense of freedom.

If you're excited by brands with attitude and thrive in creative, fast-moving environments, you'll feel at home here.

The Role

We're looking for a
hands-on, strategic E-commerce Manager
to own and scale our online business.

You'll be responsible for the full e-commerce ecosystem —
web, mobile, app, CRM, performance, and experimentation
— working closely with the founders and collaborating across brand, design, logistics, and customer support.

This is a
high-ownership role
with real impact on revenue, growth, and how Favorite People shows up digitally across markets.

What You'll Do

E-commerce Strategy, Revenue & Performance

• Own and execute the full e-commerce strategy across
  web and mobile
• Own e-commerce revenue targets
  , performance, and forecasting in partnership with founders
• Manage and optimize our
  Shopify (Plus) storefront
  , including UX, content, checkout, and conversion
• Define and own a
  continuous experimentation roadmap
  , running A/B tests across website and mobile app
• Track and report key metrics including
  conversion rate, AOV, CAC, LTV, retention, and revenue
• Translate data into clear, actionable growth initiatives

Mobile App Ownership

• Lead the
  implementation, evolution, and ongoing optimization of our mobile app
• Ensure the app stays alive, relevant, and continuously improving the customer experience
• Drive a mobile-first shopping experience
  , improving speed, UX, and conversion across mobile web and app
• Leverage app-specific features (push notifications, exclusives, loyalty mechanics) to deepen engagement and retention

CRM, Lifecycle & Retention (Strategic Ownership)

• Own the
  CRM and lifecycle marketing strategy
  across email, SMS, and app notifications
• Provide strategic direction and coordination to freelance and external partners responsible for execution
• Partner with brand/content to ensure
  strong copy, storytelling, and on-brand communication
• Define priorities, hypotheses, and experimentation frameworks for automated flows
• Review performance and propose optimizations across
  segmentation, timing, cadence, and creative formats
• Use CRM insights to inform broader e-commerce decisions around merchandising, drops, and app features

Pricing, Promotions & Merchandising

• Define and optimize
  pricing and promotional strategies
  across markets
• Test promotional mechanics (bundles, exclusives, app-first offers, drops) while protecting brand and margins
• Oversee product listings, pricing, launches, and collection drops across countries
• Own the
  e-commerce calendar
  across launches, drops, and campaigns

International Growth & Operations Alignment

• Support international expansion by adapting
  pricing, UX, merchandising, and lifecycle strategies
  per market
• Collaborate on localization and market-specific optimizations
• Partner closely with
  design, logistics, retail, and customer support
  to ensure seamless execution across all digital touchpoints
• Ensure operational readiness for launches, drops, and peak periods

Data, Tooling & Partners

• Ensure clean tracking, reliable attribution, and clear reporting across Shopify, GA4, CRM, and experimentation tools
• Act as the primary point of contact for
  external agencies and tech partners
  , setting direction and success criteria
• Continuously improve dashboards and reporting to support faster, better decision-making

Who You Are

• 5+ years of experience in
  e-commerce
  , ideally in fashion, lifestyle, or DTC
• Proven experience scaling Shopify stores (Shopify Plus is a strong plus)
• Strong understanding of
  CRO, performance marketing, CRM, and lifecycle strategy
• Experience with CRO tools, GA4, Gorgias/Intercom, Looker/Data Studio, Klavyo
• Comfortable working with data, experimentation, and ambiguity
• Strategic thinker with a hands-on mindset - you're not afraid to roll up your sleeves
• Curious, proactive, and excited by ownership and responsibility
• Fluent in English
  (Portuguese is a plus)