Paid Media Manager

JLL empowers you to shape a brighter way.  Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   Role Summary As the Paid Media Manager, you will drive the execution and optimization of our paid media campaigns to support key marketing initiatives and business goals. You will be responsible for the day-to-day management of campaigns across channels like search, social, display, and programmatic advertising. A significant part of your role will involve developing and executing sophisticated Account-Based Marketing (ABM) strategies, leveraging platforms such as 6sense or other B2B Programmatic Advertising tools to target and engage high-value accounts. This role requires close collaboration with local stakeholders, marketing partners, and agency teams to ensure our advertising efforts are effective and aligned with our broader strategy. Your primary focus will be on managing campaign budgets, analyzing performance data, and executing optimizations to maximize return on investment (ROI). Key Responsibilities Campaign Management & Execution Manage the end-to-end execution of paid media campaigns, including broad-based and targeted ABM initiatives, across global and local markets to reach target audiences and generate awareness, consideration, and conversion. Develop and execute targeted ABM campaigns using platforms like 6sense or similar B2B programmatic advertising tools to engage specific high-value accounts and support sales objectives. Work with internal teams and external agencies to make sure all campaigns are set up and launched on time. Analyze market trends and competitor activity to provide recommendations for campaign optimization. Performance & Optimization Manage day-to-day campaign budgets to ensure efficient spending and alignment with performance goals. Track, measure, and report on campaign performance against established KPIs, with a specific focus on ABM metrics such as account engagement, lift, and pipeline influence. Drive continuous A/B testing through ad copy, creative assets, landing pages, and new ad products/solutions to improve effectiveness. Stay current with industry trends, platform updates, and ABM best practices to recommend new tactics for improving campaign effectiveness. Collaboration & Support Serve as a key point of contact for our internal stakeholders, advertising agencies, and technology vendors, including ABM platform providers. Collaborate effectively with cross-functional teams, including sales, content, analytics, and regional marketing, to ensure integrated campaign execution and sales alignment. Educate internal stakeholders and promote Paid Media and ABM best practices. Qualifications Bachelor's degree in Marketing, Advertising, Business, or a related field. 3-5 years of hands-on experience in paid media, preferably in a B2B or commercial real estate environment with a focus on ABM strategies. Strong, hands-on experience with major paid media platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and B2B ABM platforms; direct experience with 6sense is highly preferred. Solid understanding of programmatic display advertising, with experience using platforms such as Google Display Network (GDN) or The Trade Desk considered a plus. Strong written and spoken English language skills. Proven ability to use data and analytics to inform campaign decisions and drive performance improvements. Strong project management skills with the ability to manage multiple campaigns simultaneously. Excellent communication skills and a collaborative, team-oriented mindset. Understanding of content syndication programs and vendors a plus. Location: On-site –Lisbon, PRTIf this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements.  We're interested in getting to know you and what you bring to the tableAt JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.JLL Privacy NoticeJones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. 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