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Marketing Business Partner
Há 11 horas
Purpose of Role
The Marketing Business Partner (Marketing Manager)will be responsible to drive key marketing initiatives and campaigns designed to improving our customer journey, enhance conversions, and support revenue and profit goals in Insert area/sector market.
You will act as a strategic partner to the business—translating market and customer insights into actionable marketing plans and executing campaigns that align with global strategy. You bring both strategic thinking and hands-on delivery capability, managing projects end-to-end across multiple channels.
This position will be based in EMEA with a mix of home office and office-based environment.
You will collaborate closely with the global marketing organization and cross-functional teams including Sales, Product Management, Customer Care, and Finance.
Main Responsibilities:
- Lead and execute marketing initiatives that drive commercial growth and lead generation for [application], in alignment with global strategy.
- Develop and deliver omni-channel campaigns (e.g., SEM, social media, email, events, webinars, PR) with clear campaign briefs and measurable reporting.
- Translate customer, market, and competitive insights into targeted and account-based marketing plans that create differentiation and business impact.
- Proactively identify, engage, and manage relationships with key internal and external stakeholders to ensure alignment of marketing initiatives and maximize business impact.
- Manage stakeholder relationships through proactive communication, regular feedback sessions, and transparent reporting.
- Serve as the main point of contact for marketing within your [application], representing the marketing function in internal and external forums.
- Lead multiple concurrent marketing projects, ensuring delivery on time, within scope, and on budget using structured project management practices.
- Track and report campaign effectiveness, market intelligence, and competitive insights to inform future strategy.
- Partner with the Sales and Product Management to cascade marketing plans, educate teams on campaigns, and support conversion opportunities.
- Identify and promote customer success stories and engineering innovations for social and internal communications.
- Success in this role will be measured by campaign ROI, lead generation, conversion improvement, and stakeholder satisfaction.
Expectations for all employees
- Always adhere to company policies and procedures
- Comply with any reasonable requests within level of capability, including any training that the company may request you to attend or perform
- Proactively support a safety-first culture. Constantly striving to improve the health, safety and environment of your work area and colleagues with issues escalated immediately
- Strive to achieve the philosophy of "Right First Time" for each decision and process you're engaged in with issues escalated immediately
- Ensure a lean approach to all business processes, with the ethos of making tomorrow better than today at the heart of everything we do
- Demonstrate the company values, Be True, Aim High, and Own It and foster development of the One HBK company culture, encouraging values-based behaviours and promoting best practices
Professional Qualifications / Experience
- A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferred
- Previous experience of working with technical B2B company or a production, manufacturing or technical environment would be helpful
Key Competencies
- Strategic thinker with the ability to translate market and customer insights into actionable marketing plans that deliver measurable business outcomes..
- Analytical mindset with the ability to interpret data, draw conclusions, and communicate insights clearly.
- Strong planning and organizational skills, able to manage multiple priorities and deadlines.
- Excellent written and verbal communication skills, adaptable for different audiences and channels.
- Skilled stakeholder manager—able to influence, align, and build consensus across diverse teams.
- Self-starter with the ability to drive completion, solve problems, and proactively improve processes.
- Strong project management capability with experience in planning tools, milestone tracking, and cross-functional delivery.
- Able to work independently and collaboratively within an international team.
- Team-oriented motivator who connects sales and marketing to drive commercial results
