Head of Social Media

Há 1 semana
Lisboa, P11, Portugal Kaprilux Freezone LLC Tempo integral
About Kaprilux Kaprilux is a marketplace for accessible luxury yacht charters. Travelers book crewed yachts online, operators list their own fleet. We have 1000+ boats live across Spain, the French Riviera, Italy, Greece and the French Caribbean, a strong booking track record since our summer launch, and a plan to open 50 countries and 250 destinations by the end of 2027. The role You own everything Kaprilux publishes organically: Instagram, Facebook, TikTok and YouTube Shorts. You write the scripts for the videos we shoot, you set the editorial line and the posting rhythm, and you lead a small content team: a partnerships & influence manager, a video editor, and an on-camera brand ambassador who fronts our Reels. You're the person who decides what goes out, when, and why. We're looking for someone who has run a brand's short-form video engine before, with numbers to show for it, and who can direct people without being in the room.

What you'll do
- Define the editorial line and the content pillars (destinations, yachts, occasions, behind-the-scenes, members) and a weekly posting calendar for Instagram, Facebook, TikTok and YouTube Shorts.
- Write the scripts and shot lists for every video we shoot: hooks, structure, captions, CTA; brief the ambassador and the editor; review cuts before publication.
- Publish and schedule organic posts on Meta; adapt each video to the codes of TikTok and Shorts.
- Lead the team: weekly planning with the partnerships & influence manager, the video editor and the ambassador; set targets, review output, give feedback.
- Read the numbers weekly (views, retention, saves, profile visits, link clicks, bookings attributed) and iterate on formats.
- Build a library of repeatable formats that work in any destination, so that every new country launches with content on day one. Targets for the first 90 days
- 5 posts per week per platform, planned two weeks ahead.
- A tested set of 6–8 video formats with retention above platform average.
- Follower and reach growth targets agreed in week one, and 10 % of bookings attributed to organic social by day 90. You have
- 5+ years in social media or content marketing, including at least 2 years running short-form video (Reels, TikTok, Shorts) for a brand, with results you can show.
- Strong scriptwriting: you write hooks that hold attention for the first two seconds and captions that convert.
- Experience managing a small content team or freelancers (editor, creator, on-camera talent).
- Travel, hospitality, lifestyle or luxury background, or a clear sense of what a customer who spends 3,000 € on a private yacht day wants to see.
- Fluent English; French or Spanish is a plus.
- Comfortable working asynchronously and remotely: Notion, Loom, one fixed weekly call.

What we offer
- Fixed monthly fee for 15–20 h/week, plus a bonus on bookings attributed to organic social.
- A team already in place to execute, and a company that moves fast and decides quickly.
- A clear path to full-time Head of Content in 2027 as the channel scales.

Job Type
Part-time Work

Location:
In person

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