Search Expert

Search Expert Empresa : Nestlã© Tipo de Emprego : Periodo Integral Portugal
Descrição do Emprego - Search Expert Position Snapshot
Location:
Braga/Lisbon (Portugal)
Company:
Nestlé Business Solutions(NBS)
Full-time/Hybrid Work:
2 days per week at the office (aligned with our current Policy)
Languages:
Fluent in English
About us
Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group.
We provide Supply Chain, Financial, HR, Digital & Social Media, CRMand Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide.
We are a multicultural and diverse team of professionals.
We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.
We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.
If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS
At Nestlé Business Solutions (NBS), diversity and inclusion are core values.
If you have any special needs, count on us to adapt your position.
Position Summary
The core part of the Search Expert role is to support the Category Digital Leads in developing a holistic search strategy and coordinating its implementation across markets, connected with local Nestlé teams, external agencies, and partners.
The goal is to help accelerate achieving our Search objectives and KPIs more effectively and efficiently.
This job is a fantastic opportunity for the right person who is looking to manage Search holistically and internationally.
A day inthe life of...
Expert supports Zone Category Digital Lead in developing/implementing the Search strategy, assessing brands and market Search maturity, and increasing Search understanding in the markets
Oversees the development, performance, and optimization of all SEO/SEM campaigns across Search Engines, eRetailers, LLMs, Platforms and Voice with local partner agencies
Manages Search agencies in place to maximize effectiveness (keyword acquisitions, audience management, analysis, and optimization)
Manages localization/development of Keyword Strategy in coordination with business objectives to optimize existing content and uncover opportunities for improvement
Supports the Category team and market teams with capability building, across Search holistically (coordinating webinars and written guidelines).
Supports the establishment and roll‐out of a governance model, processes, and ways of work with the aim of deploying the Search strategy effectively and efficiently in a complex organization
Advocates the usage and implementation of global Search frameworks and solutions (internal shared services and recommended tools) in the markets to their full potential to reach business objectives
Creation and distribution of regular performance reports/best practices
What will make you successful
More than 5 years in digital marketing (working with large FMCG brands is a plus)
Successfully delivered on KPIs, especially top and bottom-line business results
Proven knowledge of Search holistically (paid, organic, eRetail, LLMs)
Knowledge of AI-driven search ecosystems, with an understanding of how large language models (LLMs) index and retrieve website content, in order to inform content and technical optimization strategies
Proficient English: writing, reading, speaking
Proven change management experience
Clear communication skills, for daily activities or handling global presentations
Proven team-oriented mentality and attitude
Result oriented
Must be able to deal with complex organizational model and several stakeholders
If possible, experience in B2B environment
Can work independently and predominantly in a remote team
Pro‐active and self-driven
What we offer
Development of expertise in Nestlé's Shared SolutionsBusiness
Immersion in a culturally diverse team
Local and international exposure
Flexible working environment
Engagement and wellbeing activities
Competitive salary and annual bonus according to your performance
Meal allowance card
FlexBenefits - at NBS you can choose what benefits are more suitable for you
Make part of the Nestlé Club and get discount in several partners
Free coffee (and good coffee) at the office
Shop with special discounts for employees
Company equipment according to professional needs
Medical support available at the office
E-learning courses and training program to get you where you aim to be
Career progression and possibilities for international career
Sobre a empresa Nestlã©
Nestlé is the world's largest food & beverage company.
We unlock the power of food to enhance quality of life