Digital Lead
4 semanas atrás
- Define the Digital Marketing strategy: identification of goals & KPIs, definition of audiences, identification of channels and buying types, initial investment split, definition of value propositions, creative contexts and conception of the strategic approach.
- Client Management: manage relationships with teams and clients and define priorities.
- Coordinate and delegate to the team the setup, implementation and structuring of campaigns on the different platforms: Google Ads (Paid Search, PMax, GDN, Demand Gen, Youtube), Paid Social (Meta, TikTok), Display, Affiliation and other existing biddable platforms.
- Presentations: ability to construct narratives based on concrete data, aimed at solving problems (good oral expression skills will be valued).
- Be able to discover tracking needs to ensure the measurement of all digital marketing activities.
- Design of creative formats plan, creative guidance (value propositions + creative contexts), validation of requirements and approval of creative formats.
- Monitoring/optimization of digital marketing campaigns considering the defined KPIs and management of automated rules.
- Understanding of dashboards with aggregation of data from different sources (extraction, processing and presentation) and ability to extract relevant information to support decision-making.
- Report the results generated by Digital Marketing actions with quantitative and qualitative data.
- Opportunity to work in a multifaceted team with experience in the different branches of digital marketing and the opportunity to work together with other units of the Dentsu group (namely Dentsu Creative).
Qualifications
- 3 years' experience leading a team and clients.
- Track record in leading, motivating and developing teams.
- Know-how in implementing, monitoring, optimizing, and reporting on Digital Marketing campaigns and solid knowledge of Analytics and attribution models.
- Focus on clients' business and clear understanding of the definition and control of KPIs.
- Experience using tools related to Digital Marketing activity (e.g. Meta Business Manager, Google Ads, Google Analytics 4, Google Tag Manager, Google Campaign Manager, Microsoft Office Excel, Microsoft Power Point, etc).
- Bachelor's Degree in Management or Marketing degree (preferred).
Additional Information
Benefits & Perks:
- Agile work environment
- 22 days of holidays + 3 wellness days + Birthday day off
- Healthcare insurance for you
Inclusion & Diversity
We value the strength diversity brings to our business and are working to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community's race and gender equality campaigns. We are happy to discuss all approaches to working for all our roles – we can't promise we will offer you everything you want or need but we do promise to discuss it with you openly and honestly.
If you have any reasonable adjustment needs arising from a disability or medical condition to participate in the recruitment process, please discuss this with the recruiter who contacts you.
#LI-Hybrid
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