Associate Director of Acquisition
3 semanas atrás
THE ROLE
We are looking for an Associate Director of Acquisition with a strong track record to develop and scale Indie Campers’ existing Acquisition activity and team.
As Associate Director of Acquisition, you will work with your team from our Lisbon Headquarters, leading all Acquisition Channels activity and performance (SEA, SEO, Paid Social, Display, Native, amongst others), whilst working in close collaboration with the rest of the Marketing team and other functional stakeholders, reporting directly to the CMO.
WHAT WILL YOU WORK ON?
With your team, you’ll be responsible for setting up and support the execution of the online channels infrastructure and strategy to drive user acquisition for Indie Campers, across all geographies, developing processes and systems to maximise its outcome for business profitability. This will involve:
Identify, set up and grow the mix of online channels with the potential to generate the highest business impact, at a global level; Implement channel optimisation setups towards profitability-driven KPIs, leveraging automation in bidding technologies and systems, working in tandem with Engineering, and Data & Product teams; Explore the business potential of new channels as the Acquisition channel landscape evolves, always ensuring a “test and learn” approach, supporting the development of channel test hypotheses, following-up on test implementation and results; Develop reporting mechanisms and routines on all Acquisition channels activity performance to enable performance evaluation and effective decision-making around channel investment; Develop CRO workstreams that test hypothesis at a creative, landing page and conversion funnel levels, working in collaboration with multiple departments, including Marketing, Revenue, e-Commerce, and Product & Tech teams; Work closely with the Director of Growth and Growth Managers to adjust Acquisition channel activity according to the trading environment of each market; Co-develop of the Marketing budget; Monitor and report overall Acquisition channels performance against budget, understanding and sharing the root causes of either underperformance or overperformance and putting in place actions on the back of budget deviations, when needed; Work with the Head of Brand, PR and Communications to ensure that all local Acquisition channel assets drive a consistent brand experience across the channel mix; Recruit, develop, mentor and inspire the Acquisition Marketing Team;WHO ARE WE LOOKING FOR?
Performance-driven and goal-oriented professional with extensive experience in online Acquisition channels (SEA, SEO, Paid Social, Display, Native, amongst others) and Martech. Experience with Offline channels and ATL is also valued;
Bachelor and/or Masters Degree in Business/Management, Economics, Finance, Engineering, Applied Maths, Physics, Data Science (heavily data processing degrees), or any other related areas; Relevant experience, having already worked for more than one company; At least 5 years of experience in industry-relevant companies, ideally within a big e-commerce or B2C player (80%+ online) in the Travel industry;Experienced in developing a global Acquisition channels framework that can be applied to local markets, as needed;
Experienced in CRO across multiple dimensions (creative, landing page, conversion funnel, etc.); Managed a team of at least 10+ people; Strong left & right brain - known for creativity but also for rigorous testing, measurement and iteration to improve results continuously; Strong people person and leader; Structured and methodical in your approach to work; Skilled stakeholder manager with strong business acumen and ability to work cross-functionally; Expert at managing projects and multiple workstreams, with great attention to detail; Experienced liaising with agencies and an effective negotiator; Confident and structured communicator to the wider business, who’s able to take the rest of the business on the Brand, PR and Comms journey, within a data-driven and tech-focused culture; Fluency in English, both written and verbal is a must.Indies’ ambition to become the no. 1 road trip marketplace does not stop at our current locations - there’s much more to come You will be in charge of ensuring we develop the most effective Acquisition channels infra-structure and strategy for customer acquisition to drive Indie Camper’s business goals and ambitions.
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