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SEA Employer Brand Specialist
4 meses atrás
The Role
Social Media Paid Campaigns: Develop, implement, and manage paid social media campaigns on platforms such as LinkedIn, Facebook, Instagram, and YouTube. Create engaging content tailored to different social media channels. Monitor campaign performance and optimize for better results. Google Search and Display Paid Campaigns: Plan and execute Google Ads campaigns (Search and Display) to increase brand visibility and attract potential candidates. Conduct keyword research and optimize ad copy for maximum impact. Analyze campaign metrics and adjust strategies as needed. Management of Job Board Campaigns: Oversee and optimize job board postings and sponsored ads on platforms like Indeed, Glassdoor, and other relevant job boards. Ensure job listings are attractive, accurate, and reflect WTW's employer brand. Content Creation: Produce high-quality content including social media posts, videos, and infographics that highlight WTW’s culture, values, and employee experiences. Collaborate with internal teams to gather content ideas and insights. Campaign Monitoring and Optimization: Track and analyze the performance of all employer branding campaigns. Use data-driven insights to optimize ongoing and future campaigns. Prepare regular reports on campaign performance and ROI. Employee Advocacy Programs: Participate in the creation and management of employee advocacy programs to encourage employees to share their positive experiences on social media and other platforms.