RRP Brand Manager

2 meses atrás

Lisbon, Portugal JTI Tempo inteiro

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now

Learn more:

 RRP BRAND MANAGER

Position purpose:

The RRP Brand Manager is in charge of supervising and executing the development of the projects in line with Category objectives, ensuring cost effectiveness and high-quality deliveries, and securing compliance with Legal, CA&C and JTI policies.
The Brand Manager (BM) must be able to propose, design and roll out programs in the assigned market.
The incumbent must have a strong GROWTH mindset, identifying potential growth opportunities, proposing relevant, adapted and timely recommendations to the Marketing Managers.
Design and execute local marketing plans in line with global strategies and priorities.
Creative asset localization and translation validation, oversee visual identity and communication.
Lead the creation and execution of multi-channel marketing and communication campaigns
The Brand Manager is responsible to ensure that all internal JTI processes required to successfully implement the projects assigned in the market are being completed in the respective projects assigned.
The position is clearly oriented towards defining and supporting the brand strategy, coordinating, supervising and executing its implementation, requiring also high experience in project management and permanent interaction and close collaboration with Sales & Operations Support, other internal departments (NPD, Brand Groups, Legal, Logistics, CA&C, PPO, etc.) as well as with external suppliers as creative agencies.

What will you do – responsibilities:

Develop, Coordinate, Supervise and Monitor the execution, on time and budget, of the projects assigned, being responsible of different activation initiatives, following the briefing provided by the Marketing Manager.
Anticipate and quickly embrace changing business dynamics, understand how to better implement the programs under these new circumstamces.
All these programs must be compliant with JTI guidelines and ensure to successfuly follow internal processes (AMS, PLM, Cycle Plan Meetings, etc...), and within the relevant Legal and CA&C framework requirements (including Spanish Tobacco Commission Official Letters' preparation and those relevant for Portugal).
KPIs must be defined by project ensuring high quality delivery, cost effectiveness and timely delivery. Together with the Marketing Manager, establish KPIs for the program assigned, coordinating and sharing a complete final analysis at the end of the implementation, giving conclusions and recommendations for future improvements.
Continuous monitoring of the market at all relevant levels: geographicaly and channels.
Constantly tracking competition & new market trends, as well as understanding of consumer dynamics. Coordinate, supervise and manage the allocated budget to the activities/projects assigned and ensure the maximum ROI for each one. 
Allocate the budget according to guidelines and minimize unjustified deviations from the planned budget. Establish a fluid communication and relationship with Sales Teams in all markets (Spain, Canaries and Portugal).
Work in close collaboration with Sales Support and Field Force to incorporate commercial acumen into activation initiatives.
Foster permanent interaction and close collaboration with other internal departments and external suppliers at Iberia level: Sales Operations and Field Suport teams, NPD, SI, Multibrand team, PPO, Brand Group, Logistics, Legal and CA&C, local Creative Agencies to ensure the design adaptation of all the materials needed on time and with high quality, other External supliers. Motivate and guide the professional development of the team reporting directly and indirectly in each project assigned.
Optimise the workloads amongst the different team members assigned to the projects, prompting proper Team Development and projects execution. Collaborate in the preparation of the SPC, Pre-ASP and Operational Plan presentations, setting the guidelines and direction together with the Brand Leads.

Who are we looking for – requirements:

Bachelor degree, Engineering or equivalent (Business administration, Marketing or similars)
MBA or equivalent educational background (desirable)  +5 years relevant experience in Marketing or Trade Marketing in FMCG, Consumer Electronics or Distribution/Retail multinational companies Fluency in English and local language Solid background in marketing (Brand portfolio management, pricing, trade/consumer understanding, channel strategy, creativity and financial knowlege) Excellent working knowledge of MS Office, particularly PowerPoint and Excel

Recruitment process:

Thank you very much for your interest in the role. You are welcome to apply.

Are you ready to join us? Build your success story at JTI. Apply now

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.

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