Digital Lead Generation Manager

Overview Location: Remote / UAE / Portugal / UK - Option to relocate to Dubai post Probation PeriodCompany: KompetenzaDepartment: Marketing & SalesReports To: Sales Director Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies. Role: Manager of Lead Generation — to build and implement a digital infrastructure for acquiring new customers in multiple territories. The role focuses on developing a multi-channel lead generation strategy using CRM (Salesforce), marketing automation, AI-powered lead generation tools, LinkedIn marketing, Google AdWords, SEO, and digital campaigns. This is an exciting opportunity to build a lead generation engine from the ground up with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies. Responsibilities Lead Generation Strategy & Execution Design and implement a scalable lead generation system to acquire customers in multiple regions Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies CRM & Marketing Automation Infrastructure Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting Digital Marketing & SEO Optimization Develop and execute SEO strategies to enhance online visibility and organic lead acquisition Optimize website landing pages and content strategy for lead conversion Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads Track key lead generation KPIs, ensuring performance optimization and ROI maximization Data-Driven Optimization & Analytics Implement lead scoring and segmentation models to identify high-converting prospects Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies Use AI-powered analytics and automation to continuously optimize lead generation efforts Collaboration & Leadership Work closely with the sales team to align lead generation strategies with revenue goals Coordinate with content marketers and designers to create compelling assets that drive engagement Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients Requirements Key Requirements Must-Have Skills & Experience 3+ years of experience in lead generation, digital marketing, or demand generation Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar) Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization Expertise in data-driven marketing, campaign performance tracking, and conversion optimization Strong understanding of B2B sales funnels and outbound/inbound lead generation Soft Skills & Personality Strategic thinker with a data-driven mindset Proactive and hands-on — able to build processes from scratch Excellent project management and execution skills Strong communication and stakeholder management skills Benefits Why Join Kompetenza? Build a lead generation machine from the ground up — a scalable system Work with cutting-edge AI and automation tools to optimize sales outreach High earning potential — competitive salary with performance-based commission Remote work flexibility with a global team #J-18808-Ljbffr