Director of Sales

Overview Join to apply for the Director of Sales role at The Standard, Lisbon . Opening in 2026, The Standard, Lisbon marks our long-anticipated arrival in one of Europe’s most happening cities. Located at Palácio Santa Clara, the hotel rises above the colourful alleyways of Alfama—Lisbon’s most picturesque neighbourhood—offering front-row views of the river. Built atop the ancient College of St. Francis Xavier, which served as the Portuguese Royal Navy Hospital for over 200 years, the property is being reimagined by acclaimed architect Samuel Torres de Carvalho. His design respects the building’s heritage while looking ahead to a bold, unconventional Lisbon. Anchored in food, music, art, and culture, The Standard, Lisbon brings our signature design and experience-driven philosophy to Portugal. With 165 guestrooms and 24 adjacent apartments, the expansive property features vibrant spaces for day- and nightlife programming. The ground floor welcomes guests and locals with a lobby lounge, pharmacy bar, all-day dining restaurant, and multiple terraces, gardens, and a pool deck. Upstairs includes a café, spa, gym, and event spaces. The rooftop bar and terrace are poised to become a neighbourhood destination. Our signature blend of playful, sophisticated, and unexpected hospitality finds resonance in the cultural heart of Lisbon. Set in Fado’s holy land—a maze of staircases, patios, and hidden corners—The Standard offers a dynamic contrast that will surprise and delight. Your role As our Director of Sales , you will work in partnership with our General Manager, Senior Executive team and Global Sales teams to oversee the Sales function of our new property in Lisbon. As part of our senior pre-opening team, you will oversee a number of important Sales projects on our critical path during pre-opening period, to ensure that our pre-opening Sales strategy is implemented within the property in the lead up to our opening. Responsibilities Define and implement the annual sales plan and revenue budget in collaboration with the Director of Revenue and the property sales team across all market segments to drive market share, average rate and RevPAR. Collaborate with the Revenue & Marketing Directors to create promotions and packages that support transient and direct sales to achieve monthly revenue forecasts. Develop and execute the wider sales and business development strategy for The Standard, Lisbon, and contribute to regional strategy in Europe for all Standard properties. Manage the primary contact for Key Accounts and lead the annual RFP process on behalf of the hotel. Lead, motivate, and manage the property sales team; drive a high-performance culture in a high-volume, high-energy environment. Introduce The Standard to the Lisbon market, build market buzz through networking and client engagements, and host opening events and fam trips. Travel internationally to develop key markets (Portugal, Brazil, Europe, USA) and participate in sales roadshows and trade fairs as needed. Collaborate with cross-functional teams to ensure alignment of sales strategy with overall hotel pre-opening goals. Qualifications Minimum of 5+ years’ senior sales experience with at least 3 years as a Director of Sales; ideally gained within a similar lifestyle hotel or large 4- or 5-star hotel in Lisbon or Portugal. Solid understanding of the Lisbon hotel market, key markets, and current travel trends. Strong project management skills (including system implementation and setting up Sales functions). Pre-opening hotel experience is an advantage. Experience developing revenue budgets and hotel sales plans with a creative, ROI-focused approach. Extensive network of relevant contacts (corporate, groups, MICE, entertainment) in target markets. Pro-active management style with prior experience leading a sales team. Sound decision making, strong negotiation skills, and the ability to stay calm under pressure. Experience producing monthly business and sales reports for Corporate Office & Private Ownership. Hotel management qualifications at an equivalent bachelor’s degree; fluency in English and Portuguese is essential. Flexible with working hours during the pre-opening period. All applicants must be eligible to live and work in the European Union. Documented evidence of eligibility will be required from candidates prior to commencing employment. Seniority level Director Employment type Full-time Job function Sales, Marketing, and Business Development Industries Hospitality, Hotels and Motels, and Restaurants We’re removing boilerplate listings and focusing on the essential information for candidates to assess fit. #J-18808-Ljbffr