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Head of Marketing

3 meses atrás

Braga hybrid, Portugal Randstad Portugal Tempo inteiro

Our client is a fashion company internationally known for its clothing and accessories with an alternative style, inspired by trends from pop culture, music, and retro aesthetics. It stands out for its digital presence. With offices in London and headquarters in the Braga district, as part of its growth strategy, it intends to strengthen the team with a Head of Marketing.

 

responsabilidades chave

Developing and implementing a comprehensive marketing strategy that resonates with all audiences and channels, aligning with  brand identity, vision, and goals;

Crafting strategies for collection drops, events, activations, collaborations, and PR management;

Identify and secure the necessary resources to execute these strategies and allocate the marketing budget effectively;

Marketing strategy for collections drops (social, activations, events); 

Previous experience in the UK or US market;

Increase and manage brand relevance; 

Influencer marketing strategy;

Brand collaborations, events and activations calendar management - Digital marketing strategies;

Multi territory strategy (UK, USA + EUROPE); 

Marketing growth and acquisition;

Brand budget management;

Coordinate a team; 

 

competências

Degree in Marketing, Fashion Communication, PR, or other related fields;

International experience in similar brand marketing, events, or PR roles in the fashion industry (mandatory);

Experience in direct-to-consumer e-commerce brands (preferably fashion/apparel);

Expertise in brand marketing, pop culture, and street-style fashion;

Strategic and results-oriented;

Strong leadership skills;

Excellent English proficiency (speaking, writing, listening) (mandatory);

Willingness to drive results and constantly raise the bar; 

Drive, passion, high energy, adaptability, efficiency and flexibility - Critical thinking and problem solving; 

A team worker;

Excellent interpersonal and communication skills ;

Able to work under pressure;

Availability for international travel (mandatory)

 

principais benefícios

Hybrid work arrangements;

50% Employee Discount ;

Access to a benefits program .