Head Of Marketing Analytics
3 meses atrás
What are you working on? Genres: Casual Platforms: Mobile, Android, iOS For which tasks (responsibilities)? Leading the analytics and automation team, developing the team and the processes within it
Participating in the strategic planning of marketing activities, curating a long-term roadmap for marketing analytics , forming and achieving annual goals
Developing LTV prediction models
Implementing and integrating new traffic estimation methods and tools
Setting and testing hypotheses, identifying patterns in user acquisition, and seeking opportunities to increase purchases
Developing tools for automating traffic purchases and marketing business processes
What kind of professional are we looking for? Proven experience in marketing analytics , including experience in a Lead or Head position
Understanding of how digital marketing channels work and the differences between them
In-depth knowledge of metrics and how they are measured in UA, ASO , and creative work
Understanding of marketing data flows, as well as the limitations and possibilities regarding privacy
Proficiency with the standard analytics stack (mathematical statistics, SQL, Python, frameworks)
The ability to clearly present the results of your work, relay them in understandable terms to both the team and the CEO, as well as justify and defend your point of view
What is important for us in a person? We expect you to work independently and take responsibility for your results
We're a team, so it's important to make decisions together and negotiate effectively
You have a product-oriented mindset and know how to set goals and break them down into tasks to achieve results
Why do we enjoy working here? Remote/hybrid options: you can work at our comfortable offices or remotely in Lithuania, Cyprus, Georgia, or Montenegro
Professional growth: we offer English lessons with a tutor, pay for trips to professional conferences, and partially reimburse employees for education
Flexibility: sometimes you just want to try something new. We get it, so we'll support you if you decide you want to switch to a new position, role, or project
Teamwork: we value the expertise of every member of our team, so we really listen to each other
Data-driven decision-making: all our product-related decisions are ultimately based on metrics, not subjective feelings
Plus all the standard stuff: official employment, health insurance, and partial reimbursement for your gym membership
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