Strategic Marketing Leader

3 meses atrás

Braga, Portugal Program-Ace Tempo inteiro

For which tasks (responsibilities)? Develop a marketing strategy for the Innovative Solution Program that matches industry trends and company objectives;
Analyze market trends and opportunities in innovative technologies for Virtual Training, Metaverse, AR/VR, AI and Web3 domains;
Work with development teams to integrate third-party solutions and promote them through marketing campaigns;
Craft B2B marketing strategies using the latest digital marketing channels and techniques to promote our solutions;
Position our offerings as cutting-edge solutions for White Label distribution;
Establish and maintain strategic campaigns to attract technology providers, enhancing our solution portfolio and market reach;
Equip the sales team with the necessary materials to effectively market and sell the program's offerings;
Monitor and adjust marketing strategies based on program performance and ROI.
What are the tasks facing the Marketing Leader during the probationary period? Developed positioning and promotion strategy of the Innovative Solution Program;
SAL received through proposed new channels.
What kind of professional are we looking for?5+ years of experience in a similar role or as a Team Lead/Senior Marketing Manager in a successful tech company;
Strong understanding of B2B marketing strategies and channels, with a successful history of launching and expanding technology-based products or programs;
Exceptional analytical skills to interpret market data and make informed strategic decisions;
Experience in developing and managing partnerships with technology vendors or third-party solution providers;
Previous experience in system integration consulting and selling White Label solutions is highly desirable;
Proven track record in Content Marketing, with the ability to craft compelling blogs, whitepapers, case studies, and eBooks that demonstrate industry expertise and thought leadership;
Previous experience in Email Marketing, adept at creating and managing targeted campaigns for segmented audiences to nurture leads and engage clients;
Previous experience in hosting Webinars and Virtual Events, adept at organizing engaging online knowledge-sharing sessions. Active participation in Industry Conferences and Trade Shows;
Successful implementation of Partnership Marketing strategies, reflecting the ability to forge and maintain collaborative marketing efforts with other companies or technology providers;
Comprehensive understanding of SEO/SEM techniques, with the capability to collaborate effectively with a dedicated SEO Specialist;
Strong command over advertising on platforms such as Google Ads and LinkedIn Ads;
In-depth knowledge of digital analytics tools and proficiency in utilizing data insights to guide marketing strategies;
Experience with A/B Marketing;
Upper-intermediate or advanced proficiency in English.
Why do we enjoy working here? Our advantages:
The opportunity to work in a leading company. Global Top 100 Outsourcing company according to IAOP (the award is given based on feedback from clients about our services), Top AR/VR company according to Clutch;
Our clients include: Supermassive Games, Flying Wild Hog, Epic Games, Unity Technologies;
More than 30 years of history, an impeccable reputation and a powerful portfolio;
Work with like-minded people who are passionate about their work.
What are the conditions and bonuses???  How do you manage your working hours?
We offer a flexible work schedule that is agreed with your manager;;
Remote work, work from any corner of Ukraine and the world;
18 days off vacation and 5 days off — for personal needs.
The selection process Hiring process:
A call with a recruiter ? call with Head of Marketing ? the final interview with CEO.
Send your resume and become an important part of our team.

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