Marketing Automation

1 semana atrás

Lisboa, Lisboa, Portugal WM Agency Tempo inteiro

We are a data-driven ad agency based in the Washington, DC-area, and we work with clients all around the world.

We are Google AdWords Certified Partners.


We are seeking an experienced Marketing Automation and HubSpot Specialist, who will play a pivotal role in leading client engagements and spearheading the successful implementation of HubSpot & other marketing automation/CRM solutions.

Reporting directly to the Sales & Marketing Automation Team Practice Lead, this role will be responsible for driving client success through strategic leadership in developing client solutions, expert execution, and continuous innovation.


Core Responsibilities

Leadership of Client Engagements:

  • Act as the primary point of contact for clients, providing strategic guidance on marketing automation initiatives.
  • Lead the implementation and optimization of HubSpot & other marketing automation and CRM solutions to align with client goals and objectives.
  • Foster strong client relationships and ensure the overall success of marketing automation projects.

Implementation and Management:

  • Oversee marketing automation account instances, including but not limited to HubSpot Marketing & Sales hubs at the enterprise/professional levels, ensuring seamless integration and functionality.
  • Conduct training sessions for clients and team members, maintaining certifications for various marketing automation systems.
  • Stay abreast of industry trends and swiftly acquire proficiency in new technologies to enhance client projects.

Campaign Strategy and Execution:

  • Configure campaign cadences and provide detailed results reporting.
  • Collaborate with the Business Development Representatives (BDR) team to coordinate campaign activities effectively.
  • CRM and System Coordination:
  • Configure and troubleshoot marketing automation and CRM systems, ensuring optimal performance.
  • Collaborate with vendors to address support cases and stay informed about system updates.

Data Management and Analysis:

  • Lead resourcing projects for clients, ensuring data accuracy and relevance.
  • Clean and import prospect lists into marketing automation systems.
  • Conduct thorough research on client conferences and identify prospective campaign opportunities.

Reporting and Collaboration:

  • Prepare detailed reports on campaign results, providing actionable insights.
  • Coordinate closely with subcontractors on list building and development activities.
  • Collaborate with crossfunctional teams to ensure seamless integration of marketing initiatives.

Skills & Experience:

  • Proven ability to lead client engagements and drive successful marketing automation initiatives
  • Expert level proficiency in Hubspot (24 years of handson Hubspot experience) & other marketing automation/CRM systems
  • Proactive problemsolving abilities
  • Excellent oral and written communication skills
  • Proficient English Level
  • Building strong client relationships
  • Demonstrated good decisionmaking ability
  • Strong customer service capabilities and a commitment to delivering value to clients
  • Willingness and ability to learn new technologies quickly
  • Committed team player
  • Strong organizational skills
  • An eye for detail

Job Types:
Full-time, Contract

Language:

  • English (preferred)

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