Automation & Lead Generation (M/F)
1 semana atrás
Adecco Recruitment está à procura de um
Automation & Lead Generation (M/F).
Responsabilidades:
- Configuração e integração de plataforma de Marketing Automation, por forma a garantir segmentação avançada de clientes e desenho de "customer journeys";
- Coordenar e colaborar em iniciativas entre departamentos, que permitam a escalabilidade da automação, para as várias tipologias de produto e necessidades de crescimento de negócio (retenção e aquisição);
- Compreender o ciclo de vida de produto e das várias tipologias de cliente, identificando oportunidades de crescimento e otimização;
- Garantir orquestração de "multichannel Marketing": Own Media & Paid Media;
- Colaborar com Vendas, Marketing, IT e ressponsáveis de BU's, para um ciclo contínuo de melhoria dos processos de Lead Capture, nurturing, scoring, A/B Testing e atribution;
- Em alinhamento com os guidelines da Marca, garantir a execução correta de todos os conteúdos e em todos os meios digitais de automação;
- Garantir dashboard de métricas de performance, para os vários níveis do funil
Requisitos:
- Formação superior nas áreas de marketing ou áreas similiares;
- Experiência em plataformas de Marketing;
- Experiência em configuração e gestão de campanhas de performance;
- Experiência em áreas tecnológicas e para o mercado B2B é um plus;
- Conhecimentos de inglês;
- Conhecimentos de espanhol é um plus;
- Boa capacidade de comunicação e relação interpessoal.
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