Channel Campaign Manager

2 semanas atrás


Porto, Porto, Portugal Sage Group PLC Tempo inteiro

People make Sage great, from our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than thirty years, and people are driving our future as a great SaaS company.

We're writing our next chapter. Be part of it

About the role:
Design, plan and execute all the demand generation for our Channel Partner Network. Work all the marketing mix to ensure the MQLs and sales target achievement. Collaborate with the global marketing team and agencies for developing the different assets and marketing actions related. Alignment with brand and global strategy is required

Key Responsibilities

  • Key accountabilities and decision ownership:
  • Ensure the ROI in all campaigns and the budget optimization
  • Alignment of campaign messages with the product value proposition
  • The Channel Campaign Manager will employ localized campaigns to recruit partners and support the sales team developing and deploying smart marketing plans through managed partners.
  • Develop cobranded campaigns with selected partners
  • Review and approve marketing activities proposed by partners
  • Developing smart marketing plans with key partners to grow the funnel to reach NCA ambitions and customer for life as well
  • Implement recruitment campaigns and programmes to support the partner recruitment goals
  • Developing smart marketing plans with key partners.
  • Review and approve marketing activities proposed by partners
  • Coach partners to develop a resultsbased marketing approach
  • Work closely with the digital marketing team to ensure all the actions related to the different campaigns work as expected.
- development of the media plan for every digital campaign with the digital team and the digital supplier

  • Ensure that the digital campaigns work, and the sales team qualify and make a monitoring of the MQLs to become them in won MQLs

Skills, know-how and experience:

  • Relevant previous experience in Marketing and marketing campaigns
  • Some experience with Channel / Partners in Portugal
  • Knowledge of the technological sector, especially software companies
  • Fluency in English
  • Nice to Have:Spanish
  • Knowledge of the Portuguese market
Come and join us Be part of life at Sage
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