CRM Senior Marketing Associate

2 semanas atrás

Lisboa, Lisboa, Portugal Blueground Tempo inteiro
At
Blueground, our vision is to make people feel at home wherever they choose to live.

For us, that means ensuring our guests have the peace of mind, flexibility & confidence they need to explore life's latest adventure.


We've grown a lot since our founding in 2013, having raised more than $258m+ in funding, to date - and that's just the beginning.

We're now hosting guests in more than 15,000 homes in 32 cities around the world (and growing), with an aim to hit 50 cities by 2025.

Our vision comes to life through our ways of working. For our 1,000+ member team located across 17 countries, we've created a culture of collaboration, inclusiveness, and opportunity.

We believe our people should have the power to choose their preferred way to work.

Depending on the role's requirements, team members can choose to work full time in one of our offices, work fully remote, or choose a hybrid model between the two.

We are driven by our core values. To our team,
Time is our most important resource.
Excellence isn't simply a standard, but an exciting way to look at life. We
Care deeply about our guests and colleagues. Our relationships are built around
Transparency, which builds trust and improves communication.

We are looking for an ambitious individual with an entrepreneurial spirit to join our
marketing team in Athens
.

The

Senior CRM Marketing Associate
role sits with the CRM Marketing team**, whose purpose is to engage customers with a sophisticated contact strategy that talks to them at the right time, through the right channel, in the right way, with a compelling and relevant message and offers.


Furthermore, they should have outstanding organizational skills, with dedication to quality and integrity, while also being methodical and able to prioritize and schedule tasks.

Finally, they should have the ability to analyze data as well as synthesize and present results to the rest of the team.


What you will focus on:

  • Anticipate the needs of the Blueground customer (B2C, B4B and B2B), so that all campaigns are tailored accordingly
  • Be responsible for the daytoday management of communications and raise any issues to the senior members of the team
  • Support the development and execution of targeted campaigns, analyzing performance and metrics, providing postcampaign analysis to the relevant stakeholders
  • Partner with our copy and creative teams to brainstorm messaging concepts and tactics
  • Contribute to design briefs and assist in the strategy development across customer acquisition, inlife engagement, and retention
  • Work with Product, Engineering, and Data teams to ensure the right data are available for relevant, personalized, and realtime campaigns
  • Identify opportunities for A/B testing and analyze results to provide recommendations for improvement
  • Collaborate with other members of the team to translate strategic vision into tactical campaigns that drive key KPIs

What we are looking for:

  • 35 years of handson experience with CRM and mailing systems (experience with Salesforce, Pardot, Zoho CRM, Marketing Cloud and Zendesk is a plus)
  • Degree in Business/Marketing/Engineering/IT/Science from a toptier university/college
  • Fluency in English (French/German/Spanish/Portuguese language skills is a plus)
  • Sound copywriting skills
  • Strong analytical skills (use of Excel and Google Sheets as a reporting tool/ SQL and Tableau is a plus)
  • Strong creative skills, familiarity with HTML coding will be an asset
  • Understanding of marketing segmentation and targeting
  • Familiarity with Google Analytics or similar platforms
  • Proactive, enthusiastic, and selfstarter with a _'can do'_ attitude
  • Ability to work across multiple products, platforms and teams
  • Highly organized and capable of juggling many tasks at once
  • Numerate with the ability to produce reports and derive valuable insights and analysis
  • Team player with excellent communication and interpersonal skills

Your benefits:

  • Competitive salary & annual performance bonus
  • Blueground Stock Option Plan
  • Flexible paid time off
  • Group Health Insurance program
  • Enhanced parental leave
  • Dynamic working environment with talented people
  • Flexible work environment through our Blueground Nomads employee mobility program
  • Complimentary accommodation in Blueground locations. Think summer in LA and winter in Dubai
li-remote

  • At Blueground we are proud to have Diversity and Inclusion at the centre of everything we do. We are committed to Equal Employment Opportunity regardless of race, colour, national origin, ethnicity, gender, age, disability, sexual orientation, gender identity or religion._

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