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Senior B2B Product Marketing Manager Marketing Portugal
3 meses atrás
Defining our core messaging and positioning
Develop and execute product positioning and messaging that differentiates VEED's products from its competitors in the market. Develop and maintain a deep understanding of VEED's target audience and market trends to inform product strategy and messaging. Define frameworks that help us position our products and features, and how we should talk about them. Help us tell the stories of our products and the people who use them - we want to talk about value, not tools. Create a product collateral suite to help the sales team nurture and close enterprise prospects.
Research
Develop a deep understanding of our target markets and help map customer journeys across different end-user groups to identify high-impact opportunities. Become the go-to expert on the needs, behaviour and motivations of our users, and market trends around videos and content creation. Continuously engage in research and develop a strong understanding of the broader competitive landscape and ecosystem. Monitor and report on market and competitor trends, and adjust product positioning and messaging accordingly.
Go-To-Market Strategy
Collaborate with the product team to develop comprehensive product launch plans, release plans, and overall product GTM strategy. Work closely with the sales team to develop sales enablement materials, such as product demos, case studies, and sales presentations and any other product onboarding materials. Work closely with the content marketing and social media team to create marketing materials, such as white papers, blogs, and social media posts, that effectively communicate VEED's value proposition and product benefits. Manage product launches and releases, including coordinating cross-functional teams, creating launch plans, and executing go-to-market strategies.
Collaboration
You will be the voice of product in marketing and the voice of marketing in product, helping keep our teams well aligned and working in sync. You’ll work closely with all the functions within marketing (content, social media, influencer, performance) to define strategies and collaborate on execution. Work closely with our CRM manager and activation team to create strategies for effectively onboarding and engaging with users post sign up.
Reporting
Measure and report on the success of product marketing initiatives, and adjust strategies as needed to meet business objectives. Optimise based on learnings. Maintain an experimental mindset to quickly test and learn, based on data.
About you What we’re looking for:
5+ years of experience in product marketing in a B2B SaaS or PLG company Familiarity with our key marketing channels: SEO, paid ads, email, influencer and social. Track record of working closely with sales and revenue teams Proven ability to develop and execute successful product marketing strategies that drive revenue growth Strong understanding of B2B marketing techniques and sales processes Familiarity with Hubspot preferred Excellent communication skills, with the ability to communicate complex ideas in a clear and concise manner Strong project management skills, with the ability to manage multiple projects simultaneously Self starter with ability to manage ambiguity effectively Experience working with cross-functional teams, including product, sales, and customer success
Reach out if...
You want to shape product marketing at a fast-growing company → You’ll be making a massive impact, and be helping to shape the role of marketing at VEED. You have a proven track record → We're a young company and at this stage, we need people that have been through this before. You've worked on successful SaaS products and made them even better. You like to hustle and wear many hats → We’re growing fast and you have to be very comfortable in ambiguous environments and doing many different things. You set your own goals and your own agenda on how to achieve them. You’re happy to roll up your sleeves → We’re in building mode and there is lots to be done. You need to be able to context switch comfortably from high level strategy to execution - whether that’s drafting copy or crunching numbers. You’re data driven and know how to apply the insights → You deeply understand the value of data and love talking to our customers. You like diving deep into things and know how to process that into actionable insights. You’re a strong storyteller → and know how to create compelling content that brings products to life in a human and emotional way. You’re a superb communicator → You will work with a group of super-talented product managers, marketers, salespeople, and support. Together you have to solve really complex problems, so you need to communicate well and be able to have good discussions with domain experts. You understand that good marketing is a product of both internal and external communication.
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