Marketing Manager

3 semanas atrás

Porto, Portugal Adecco Recruitment Tempo inteiro

Descrição da Função
What We Are Looking For We are seeking a dynamic leader with a proven track record of driving successful advertising and social media strategies. The ideal candidate is both creative and data-driven, with the ability to lead teams, inspire innovation, and deliver results in a fast-paced, ever-changing digital landscape. You will thrive in an environment where collaboration, creativity, and strategic thinking are key to achieving business goals, and where your leadership can shape the future of the brands digital presence.
If youre passionate about building engaging online communities, driving performance marketing, and leading teams to success, we want to hear from you
Advertising & Social Media Manager Key Activities Leadership & Team Management Lead, coach, and manage a team of specialists focused on innovative advertising and social media strategies that build brand reputation and drive performance across digital platforms. Collaboration & Creativity Foster a culture of collaboration, creativity, and high performance within the team, ensuring alignment on key objectives and a shared vision for success. Content Development Use in-depth knowledge of digital communication trends and best practices across platforms to guide the creation of engaging and effective content that delivers measurable results for the business. Audience Engagement Develop content that encourages brand interaction, drives engagement, and strengthens community relationships. Actively monitor, respond to, and engage with the online community in an authentic and timely manner. Cross-Functional Collaboration Work closely with marketing, communications, and other teams to create integrated campaigns that maximize brand impact and deliver measurable results. Agency Management Manage relationships with external agencies and oversee activities and budgets to ensure the best return on investment. Brand Consistency & Innovation Ensure consistency of messaging and visual identity across all touchpoints, while also pushing for innovative and dynamic campaign executions. Budget Management Oversee campaign budgets and resource allocation, ensuring cost-effective solutions that drive the best possible outcomes. Data-Driven Insights Continuously monitor campaign performance, utilizing data and insights to optimize strategies and improve results. Trend Monitoring Stay up to date on emerging trends, new technologies, and the competitive landscape to inform and refine strategies. Desired Skills & Competencies Leadership Experience Proven track record of leading and motivating high-performing advertising and social media teams. Communication Skills Exceptional ability to communicate clearly and persuasively with different audiences, adapting messages as needed. Collaboration Strong interpersonal skills to build relationships and work collaboratively with cross-functional teams and external partners to achieve shared goals. Project Management Strong organizational skills with the ability to prioritize tasks, manage timelines, and ensure key milestones are met. Strategic Thinking Long-term strategic vision with the ability to align advertising and social media strategies with business goals and pivot based on market trends and audience insights. Adaptability Ability to thrive in a fast-paced, dynamic business environment, adjusting priorities and strategies as needed. Data & Performance Analysis Proficient in interpreting KPIs, media metrics, and analytics to optimize advertising performance. Creative Mindset Passion for innovation and creativity, with a focus on continuous improvement and leveraging emerging technologies to drive business outcomes. Technical Proficiency Familiarity with media planning, buying tools, and analytics platforms (Google Analytics, Nielsen, etc.), as well as social media management tools (Sprinklr, Sprout Social, Brandwatch, etc.). Crisis Management Experience in managing social media crises and collaborating with communications teams during sensitive situations. Experience 5 years of experience in social media and advertising management, including media buying and creative campaign development, with at least 2 years in a leadership role within a global or large-scale organization.

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