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Encontra o teu lugar connosco O World of Wine é uma das maiores atrações de Portugal, reunindo experiências/museus culturais, restaurantes e bares, 1 escola de vinhos e espaços para eventos e exposições temporárias. Estamos à procura de um CRM Specialist (M/F), para integrar a nossa equipa de Marketing. Principais responsabilidades: Desenvolver, implementar e executar campanhas CRM Sales Force B2B e B2C para aumentar o engagement e a retenção; Gerir e acompanhar campanhas, gestão de projetos, análise de KPIs, relatórios e revisão de planos de conversão, retenção e reativação para diferentes segmentos de clientes B2B e B2C; Construir e repetir campanhas de ciclo de vida end-to-end, incluindo a identificação de segmentos de público-alvo, desenvolvimento de estratégias de campanha, colaboração com design e produto, desenvolvimento do processo de revisão e obtenção de feedback de vários stakeholders ; Estabelecer um relacionamento de trabalho sólido com stakeholders multifuncionais através da nossa equipa comercial, operacional, marketing e de design; Criar relatórios que comprovem ou sugiram a eficácia da campanha e da estratégia. Requisitos: Formação superior na área de Gestão ou Marketing; Sólidos conhecimentos de ferramentas de CRM Sales Forc e; Experiência comprovada em gestão de CRM Sales Forc e e ciclo de vida multicanal; Experiência em planear,desenvolver, gerir e medir campanhas de CRM Sales Force B2B e B2C; Histórico comprovado decrescimento através de campanhas de CRM Sales Force B2B e B2C; Forte compreensão dos canais e abordagens de comunicação (email, in-app, push notifications ); Capacidade de construire modificar templates de email usando HTML, conteúdo dinâmico e personalização; Experiência na implementação e integração de CRM Sales Force (preferencial); Excelente capacidade decomunicação e colaboração com equipas multidisciplinares. Grande atenção ao detalhe. Se achas que tens o perfil que procuramos, não percas mais tempo. Candidata-te a uma empresa em crescimento e com facilidade de alojamento Construímos histórias de sucesso e a próxima pode ser a tua #J-18808-Ljbffr