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.Hiire is helping Bauer Media Group hire a Media Researcher to join their team and help them drive the company's commercial, programming, and marketing operations.Who we are:Bauer Media Group is one of the largest privately-owned media groups in the world, with assets in all four corners of the globe.Founded in Hamburg in 1875, and now in its fifth generation, it reaches 200 million consumers worldwide, operating in 14 countries.Bauer Media Audio Portugal has five strong entertainment brands in its portfolio: Rádio Comercial, M80, Cidade FM, Batida FM, and Smooth FM, with a large digital component. With music as their main focus, their radio stations have great personalities and create strong emotional connections with the public, going far beyond the concept of traditional radio.The innovative, close, and warm manner of its stations is reflected in the daily lives of almost three million listeners who follow them attentively as if they were part of their family.The Rádio operation in Portugal has the DNA of a truly market-leading company, with a detailed portfolio designed for various target audiences.About the role:As a Media Researcher, you will play a pivotal role in driving our company's commercial, programming, and marketing operations by harnessing the power of research, insight, and analysis. Your role is crucial for our transformation.Your responsibilities will encompass managing audience and consumer research activities, collaborating with various teams, and using data to deliver compelling sales arguments.If you're a passionate, energetic self-starter with a deep interest in the media industry, this is a unique opportunity to significantly impact a rapidly evolving environment.Your Mission:Help build the role and set up the market research for Bauer Group; Assist in shaping the company's marketing and brand strategy by delivering rich consumer and audience insights; Oversee all aspectsof audience and consumer research activities for our radio and audio brands, utilizing primary and secondary data sources; Develop and delivercompelling sales arguments to the sales team, agencies, and clients to bolster the company's commercial success; Work closely with our programming teams to infuse insights into our broadcast and digital content output; Analyze and interpret radio and audio measurement data, ensuring that the outputs are understandable to non-specialist audiences; Have a hands-on approach to developing the company's digital metrics, and understand the broadcasting metrics to make decisions based on that; Identify research gaps, whether commercial or content-related, and propose strategic and tactical qualitative and quantitative research projects to address these gaps
