PPC Cro Specialist

5 meses atrás

Lisboa, Portugal Better Collective AS Tempo inteiro

**Are you skilled in the fields of web analytics, UX and website optimisation? Does your daily routine involve**:

- Using qualitative and quantitative data collecting tools like Google Analytics and Hotjar to understand where your website is under-performing?
- Continuously improving user experience and conversion rates by building hypotheses, testing and measuring results?
- Communicating those results and insights to ensure knowledge sharing and the chance to scale the impact of the optimisations?

In that case, you might have found the perfect opportunity

**The role**

As our PPC CRO Specialist, you will join our Digital Intelligence team with a special focus on conversion optimisation in Better Collective’s Paid Media Division. The Digital Intelligence team runs Better Collective’s experimentation program, where based on research and testing, optimisations are made to our key websites. The optimisations are scaled when possible throughout the company portfolio of over 2000 websites.

You will be responsible for the optimisation of paid media landing pages across a number of websites in several markets.
- An analytical mind
- Autonomy
- Initiative
- Strong project management skills
- Strong stakeholder management skills

**Your role as a Conversion Rate Optimisation Specialist would be two-fold: to be a researcher-analyst AND manage optimisation projects.**

You will be working closely alongside in-house product owners, designers and UX designers to ideate, visualise and ultimately execute the optimisation strategies.
- **Your role as a researcher & analyst** is to start any project by gathering and analysing qualitative and quantitative data, understand business goals, identify where the business is performing sub-optimally, get into the head of the user, identify pain points, and then come up with ideas and hypotheses to test.
- **Your role as a project manager for these optimisations** is to align with stakeholders and coordinate the hypotheses testing, whether that be through running A/B/n tests or implementing changes directly and monitoring performance shifts over time. You will also be in charge of gathering, analysing and presenting the results.

**Why work for us?**
- Work alongside highly competent, helpful and driven colleagues - we are really good at what we do and thrive when contributing to each others’ success and growth.
- Freedom and responsibility - no micromanaging here. There are deliverables and deadlines, but how you get there is up to you. We do however expect you to know how to - and be comfortable with - asking for help when needed.
- Things move at a fast pace, and that keeps us sharp. If you love challenges and the feeling of moving forward, this is the place to be.

As a hybrid role, you will also benefit from becoming part of our office culture. Flexible working hours and work from home options in conjunction with in office work help us achieve proper work-life balance. We strongly believe in the magic of teamwork, so we come to the office at least once or twice a week to keep the team spirits high.

**Application deadline**

**Questions?**

**About us**
We are a global sports media group headquartered in Copenhagen, with 19+ offices around the world and more than 1000+ employees. With our talented employees at the forefront we want to conquer the sports media world and become the leading digital sports media group. Our workplace is a powerade of caring supportive colleagues who unite over ambitions, curiosity, passion, and our desire to have fun together. With our four company values Integrity, Respect, Ambition and Collaboration we thrive to be a company that is inclusive and a safe place for our employees, with room to be innovative and courageous.

For people that love sports, working at Better Collective is an opportunity to work on something you are passionate about and make work purposeful and fun. For those not into sports, a strong sense of sportsmanship is woven into the organisation and our core values, creating a collaborative, supportive, and fun environment.

**Worry that you do not meet all requirements?**

**It is better to be equal**
We are an equal opportunity employer and diversity is what gives us the little extra we need. We believe diverse teams help us make better products. We hire for cultural growth and welcome people of all genders, ethnicity, ages, stories, nationalities, religions, and backgrounds.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.

**Essential background and skill set**:

- Experience working with many stakeholders, communicating the need for experimentation, coaching them to consider CRO in their business strategies and helping them to make data driven decisions.
- You are good at explaining complex things in an easy-to-understa

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