Conversion Rate Optimization

4 meses atrás

Lisboa, Portugal BlueThrone Tempo inteiro

**Conversion Rate Optimization (CRO) Specialist - Social Discovery app***:

- First things first, if you are looking for a fully remote role with flexible hours, unlimited time off, and are based somewhere in Europe or Asia, read on.**About BlueThrone**:
**Our Expertise**:We specialise in turning underperforming apps into market leaders, with over 49.5 million downloads.

**Our Team**:A bunch of tech entrepreneurs and mobile marketing experts, we excel in an environment that values agility, growth, flexibility, creativity, and measurable results.

At BlueThrone, your career is more than a job. It's a path to excellence within an innovative and high-performing culture.

**About our social discovery app**:
You will join one of our brightest stars: the next-generation social discovery platform that helps Gen Z users connect with new people worldwide. With over 30 million downloads and a growing community of 1.2 million monthly active users, Hoop is transforming how young people meet and form meaningful connections. Our mission is to combat loneliness and help our users find their tribe, wherever they are. We are 100% remote and committed to fostering an innovative and dynamic workplace culture that allows our team members to thrive.

Our product, live in multiple countries, has achieved 30 million organic downloads, demonstrating a solid product-market fit. We are now ready to scale the product exponentially, from 1 to 10 and then from 10 to 100.

**You’ll love it here if**:

- You prefer flexible hours, unlimited time off, and the ability to work anywhere.
- You are naturally curious and eager to make an impact for both users and the business.
- You enjoy wearing multiple hats - we value experts but appreciate jacks of all trades.
- You thrive in a drama-free, calm, and systematic problem-solving environment.
- You love challenges and are always ready to roll up your sleeves.
- You believe in working smarter, not harder - prioritising productivity and quality over punching the clock.
- Above all, you follow your passion and have fun while doing it.

**Your mission**:
We're looking for a **Conversion Rate Optimization (CRO) Specialist **specialising in Monetization, User Experience and lifecycle management to help scale our social discovery app. In this role, you will play a key role in enhancing the app’s user journey, maximizing engagement, and driving conversion across various monetization streams. Together with the General Manager & Head of Growth, your mission is defining our CRO strategy, to optimize user experiences and increase key metrics such as in-app purchases, ad engagement, and overall user retention. You will collaborate with cross-functional teams to ensure that every interaction within the app leads to meaningful outcomes for both the user and the business.

e have a strong culture of data-driven decision-making, so you need to demonstrate a deep passion for data.

The perfect fit for this role is someone who’s practically a pro at diving into data to define user segments, designing visually appealing campaigns and developing growth tactics that are both innovative and effective.

**What you’ll be doing**:

- **Campaign Design**: Develop innovative CRO campaign concepts, including coordinating the creation of text and image content. Ensure that campaigns are personalized and optimized for user segments, delivering the right message at the right time.
- **Data-Driven Strategy**: Implement a test-and-learn approach, using data to inform campaign strategy based on user lifecycle, value, and behavior. Collaborate with the Experimentation Lead to foster a culture of experimentation and data-driven decision-making.
- **User Behavior Analysis**: Analyze how users interact with the Hoop app, identify pain points, and develop targeted strategies to enhance conversion rates. Create custom optimization plans based on user segments and behavioral data.
- **A/B Testing**: Design and execute A/B tests on app features, user flows, and calls to action (CTAs) to determine the most effective approaches. Share insights and promote best practices for testing across the team.
- **Optimize User Journeys**: Collaborate with product, design, and development teams to refine and streamline the user journey from onboarding to conversion, ensuring a smooth and engaging experience.
- **Cross-Functional Collaboration**: Work closely with marketing, user acquisition, and creative teams to align CRO efforts with broader growth objectives, ensuring cohesive strategies across all touchpoints.

**What you’ll need to succeed**:

- **Analytical Expertise**: You have extensive experience in data analysis and interpretation, using tools like Google Analytics, Mixpanel, or Hotjar to derive actionable insights.
- **CRO Tools Mastery**: You’re proficient in A/B testing and multivariate testing platforms, driving continuous optimization across multiple digital marketing channels.
- **User-Centric Approach**: You understand

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