E-commerce Optimization Strategist
4 semanas atrás
Hustler Marketing is a rapidly growing agency focused on Conversion Rate Optimization (CRO), dedicated to driving sales growth for e-commerce clients without increasing ad budgets.
We work with top e-commerce brands to enhance their websites, leveraging data and proven strategies to boost conversion rates.
About the RoleThe E-commerce Optimization Strategist plays a crucial role in analyzing user behavior, identifying optimization opportunities, and implementing changes to improve overall site performance.
You will collaborate closely with copywriters, designers, web developers, and other team members to develop and implement tailored CRO strategies for our clients.
Your responsibilities include:
- Developing and implementing data-driven CRO strategies to maximize conversion rates for our e-commerce clients
- Auditing clients' websites to identify areas for improvement
- Conducting in-depth analysis of user behavior using analytical tools to provide actionable insights
- Designing, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of CRO changes
- Optimizing landing and product pages, checkout flows, and website architecture to reduce funnel friction points
- Collaborating with cross-functional teams to implement best practices and innovative solutions that enhance user experience
- Maintaining thorough documentation of CRO projects and providing regular reporting on performance metrics
This position requires a strong understanding of UX/UI principles, proficiency in analytical tools, and excellent communication skills to present test results and recommendations effectively.
Requirements
The ideal candidate should have:
- A minimum of 3 years of experience in the CRO field
- Proven experience in a similar CRO role, specifically within the e-commerce industry
- A proven track record of improving conversion rates for e-commerce clients
- Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.com
- A strong understanding of UX/UI principles and how they affect conversion rates
- A demonstrated ability to run A/B and multivariate tests from start to finish
- Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing user experience
- Strong problem-solving skills and a proactive approach to finding solutions
Estimated Salary: $80,000 - $110,000 per year
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