Cro Specialist
6 meses atrás
A MKTalent está a recrutar para um cliente sediado em Lisboa, um CRO Specialist.
**Principais Responsabilidades**:
- Realizar análises detalhadas de dados relacionados com o comportamento do utilizador/cliente, identificando oportunidades para otimização;
- Projetar, executar e analisar testes A/B e multivariados para identificar variações que resultem em melhorias significativas na taxa de conversão;
- Avaliar o funil de conversão completo, identificando pontos de atrito e propondo soluções para melhorar a eficácia;
- Desenvolver estratégias de personalização de conteúdo para proporcionar experiências mais relevantes aos utilizadores/clientes;
- Colaborar com equipas de desenvolvimento para implementar mudanças técnicas necessárias para melhorar a taxa de conversão;
- Realizar pesquisas de mercado e do cliente para entender as necessidades, expectativas e comportamentos dos mesmos.
**O que procuramos?**
- Mínimo de 2 anos de experiência em CRO ou função semelhante;
- Conhecimento avançado em ferramentas analíticas, como Google Analytics, Hotjar;
- Experiência em design e execução de testes A/B e multivariados;
- Conhecimentos de wordpress, GA4, tag manager, hotjar e ferramentas de a/b testing;
- Excelentes skills de comunicação e capacidade de colaborar efetivamente com diferentes equipes.
- Capacidade analítica e orientação para resultados.
**O que oferecemos?**
- Remuneração com base na experiência demonstrada;
- Regime de trabalho hibrido (2x no escritório);
- Seguro de Saúde e Seguro de Vida, dentro de um _pack_ de benefícios flexíveis;
- Subsídio de Refeição;
- Desafios diários e aprendizagem constante;
- Flexibilidade laboral;
- Mesa de ping-pong, mesa de matraquilhos, PS4 (com FIFA22) e a cesta de fruta.
- Integração em equipa que privilegia a inovação e um bom ambiente de trabalho.
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