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.Company DescriptionSports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of > 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment.Job DescriptionReporting to the CRM Team Leader, the 'CRM Executive Brazil' will be responsible for executing a communications and promotions plan interests for the Brazilian brands, reflective of the local culture and sports/gaming. You will contribute to ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of educational content and promotional, event-based activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a user's journey to maximize engagement. You will put in place the communications for all stages of the customer journey: early-stage on-boarding, customer upsell/cross-sell and lapsed customer win-back.Key responsibilitiesWork closely to other team members to discuss and do monthly marketing plans for all products (Sports and Casino)Execute communication strategies aligned with the CRM Marketing plan and to main KPIsExecute multi-channel short-term and long-term promotionsExecute communications to maintain players activity via editorial contentAnalyze campaigns results (conversion, costs, uplift, etc) focusing on effectiveness improvementsCreate and implement content in web, email, direct messages and other channelsWork directly with internal parties to implement the marketing plan (content, designers, etc)Use multiple tools for executing the campaignsReports directly to local team leaderQualificationsSpecialist skills and experienceEssential:University degree in Business, Marketing, Advertising, Journalism or similarProven experience in executing a CRM plan with automated trigger communicationsExcellent knowledge of sports with a special focus on the Brazilian realityNative Brazilian.English proficiency at all levelsAttention to detail to ensure we are compliant + abide by all data protection proceduresOrganization and ability to meet tight deadlinesExcellent teamworking and communication skillsAnalytical skills, being able to manipulate and interpretate data
