Retention/Crm Marketing Manager

2 semanas atrás

Braga, Portugal Pin-Up Global Tempo inteiro

For which tasks (responsibilities)? Monthly planning and compilation of marketing activities for VIP players segment;
Organization of promotions, raffles, and other activities to retain and return the player;
Calculation of predictions, analytics of held actions;
Creation and registration of mechanics of new shares, compilation of business requirements for developers (product and marketing);
Communication with the team to develop a general strategy;
Management of expenditure planning and reporting;
Analysis of the market and competitors;
Setting tasks for the employees of their department.
What kind of professional are we looking for? Gambling experience is mandatory;
Experience working with VIP segment of players;
Experience in drafting and conducting marketing activities for VIP player retention and return;
Ability to calculate the economy of a share, bonus, tournament;
Experience with client segmentation;
Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc.;
Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio;
Knowledge of market and competitor analysis methods, as well as own product;
Analytical mindset;
Creativity.
Why do we enjoy working here? An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan – work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
? Laptop & all necessary equipment for work according to the ecosystem standards;
Paid vacations, personal events days, days off;
Paid sick leave;
??Medical insurance;
Referral program — enjoy cooperation with your colleagues and get a bonus;
Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
Free internal English courses;
??Sport benefit ;
Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
Company events, team buildings.

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