Product Designer, Crm

Hostelworld Group, the global hostel-focussed online booking platform, inspires adventurous minds to meet the world and come back with life-changing stories to tell.
Our customers are not your average tourists, they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations – all in the palm of their hand.
It is the social nature and community feel of hostels and their environment, that enable travellers to embrace journeys of discovery, adventure and meaning.
We have more than 13 million reviews across 17,800 hostels in more than 179 countries, making the brand the leading online hub for social travel.
The website operates in 19 different languages and our mobile app in 13 languages.
Founded in 1999 and headquartered in Dublin, Hostelworld has a growing, high-calibre team of 230 people within Technology, Product, Global Markets, HR, Finance & Legal and Marketing Teams across our Dublin, London, Porto, Shanghai and Sydney offices.
Hostelworld is listed on the London Stock Exchange and Dublin Euronext.
ABOUT US Hostelworld Group, the global hostel-focussed online booking platform, inspires adventurous minds to meet the world and come back with life-changing stories to tell.
Our customers are not your average tourists, they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations – all in the palm of their hand.
It is the social nature and community feel of hostels and their environment, that enable travellers to embrace journeys of discovery, adventure and meaning.
We have more than 13 million reviews across 17,800 hostels in more than 179 countries, making the brand the leading online hub for social travel.
The website operates in 19 different languages and our mobile app in 13 languages.
Founded in 1999 and headquartered in Dublin, Hostelworld has a growing, high-calibre team of 230 people within Technology, Product, Global Markets, HR, Finance & Legal and Marketing Teams across our Dublin, London, Porto, Shanghai and Sydney offices.
Hostelworld is listed on the London Stock Exchange and Dublin Euronext.
You can read more about our story here .
LOCATION This role is based in Portugal.
We have an office hub in Porto available for those who prefer a hybrid model where you can spend time with colleagues in-person.
You will need to be able to commute to our office hub as required from time to time.
WHO YOU'LL WORK WITH  ?? As a strategic pillar of our Product Department, the UX/UI and Product Designers play a key role in every step – from initial brainstorming to launch.
In addition to creating the best user experience for our web products, we have a broad suite of mobile apps on platforms including iOS and Android, as well as Hostel focused products.
We are looking for a talented, motivated, and analytical individual to join our team as a Mid-level Product Designer.
This role will primarily focus on designing and optimizing CRM Emails, with additional responsibilities for mobile app design, within our Social Strategy.
You should be able to see beyond the obvious and execute on a vision for what modern customer experience could become.
You'll be working closely with a CRM manager in creating, experimenting and optimising CRM and transactional emails, as well as creating wireframes and user flows, designing, experimenting and testing side by side with other UX Designers, UX Researchers, Copywriters, Product Managers, Engineers, integrated into a cross-functional team responsible for identifying, validating, and delivering new engaging features and optimising in specific product areas, as well as targeting areas of improvement and opportunities to explore.
As the company grows, you will help to foster teams eager to continuously build, measure, and learn.
You are at the front line of delivering high-quality experiences that will delight our users.
You will be working alongside our UX team.
This is a hands-on role, reporting to the Senior UX Manager.
WHAT YOU'LL DO Problem Solving.
Working with CRM managers, researchers, designers and developers within the Mobile Growth Team, to deliver visual solutions to business problems Identifying success metrics and using data (qual & quant) to drive design decisions Do quantitative and qualitative research where needed to support design decisions Run Usability Testing sessions to validate your designs through an iterative process Capability to propose and adopt best-practices and world-class standards, always with usability as a top priority Working with other designers, copywriters, engineers and product owners to ensure high quality delivery Defining the information architecture, visual interactions and goals for each project Wire-framing and validating the design solutions to prepare for development Building high-fidelity designs and interactable prototypes Always seeking out design system best practices, design patterns across multiple industries and products to constantly evolve Hostelworld products and design language.
WHAT WE'RE LOOKING FOR Experience & Qualifications: Relevant experience as a UX/UI, or Product Designer HTML, CSS and JavaScript basic skills, enough to be able to read code and work with html page builders to make adjustments and optimisations.
Worked in-house, for a company with great visual culture Experience in start-up/ fast paced environment Proven technical understanding and experience on consuming scalable design systems and/or UI pattern libraries Experience designing for email marketing and native mobile products, as well as using web page builders.
Great understanding of visual harmony, information hierarchy and design patterns: You should be able to produce quality and scalable visual designs Ability to write simple and clear design documentation for designers, engineers, product owners and other stakeholders Ability to clearly articulate and explain ideas to other designers, engineers, product managers and other stakeholders Growth mindset: actively identify and drive growth outcomes, while balancing business growth and customer problems Proactive and self-sufficient, capable of performing your functions independently and autonomously Be a creative thinker and don't be afraid to ask questions.
Ability to give and receive feedback Experience in the tech environment.
Understand the engineering "language".
Possess strong communication skills across all mediums.
Strong English capabilities, both in speaking and writing A portfolio demonstrating your best work and process.
Nice to have: Design or technical degree Experience working with travel, social or ecommerce products Experience working as a freelancer or running your own business Figma and Design Systems experience UX writing basic skills Interest/Experience in motion design, illustration Knowledge of gen-AI tools.
WHAT WE OFFER Competitive salary & benefits  Enhanced annual leave plus 3 Wellbeing Days per year  Paid family leave (maternity, paternity, surrogacy & adoption)  Agile working (plus a Working from Abroad Policy)
Support for your ongoing growth & development  Inclusive people policies (sickness, menopause, compassionate and fertility leave)  A chance to give back to your local community with 5 paid volunteering days OUR BEHAVIOURS Grow others  - We fundamentally believe that investing in growing others benefits everyone, whether it's helping them develop hard or soft skills.
We want learning and growing to be part of our DNA to help makes us a better team, together.
Master it - We are obsessed with our area of expertise and enjoy developing our skills.
We rarely take things at face value; we investigate, interrogate, and always look for 'the why,' and wherever possible, we use data to find the best solution.
Collaborate - We are in it together, for the tough stuff and the celebrations too.
To achieve the best results, we need expertise from all areas of the organisation, and we wholeheartedly welcome diverse thinking.
Adapt - We work fluidly, adapting to new information and the evolving environment while staying committed to our goals.
Innovation and experimentation fuel our projects and we're never afraid to pivot.
Deliver - Our focus is always on the end result; we value outcomes over activity.
We collaborate to deliver work at speed without dropping any of our other behaviours.
We believe in talented and diverse teams that reflect the diversity of our customers and the communities in which we operate.
Everyone brings different perspectives and experiences.
We lay out the above requirements to guide applicants to the experiences that we believe will allow you to be successful in the role.
If you don't meet them all, please consider applying if you think you can still perform the role as described.