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A Tudo Azul S.A. é a empresa responsável pelas marcas O Boticário e Quem Disse, Berenice? em Portugal. Na nossa empresa a essência são as pessoas E é por isso que nos diferenciamos pelo agradável ambiente de trabalho, atitude positiva e alegria vivida no nosso dia-a-diaProcuramos pessoas altamente motivadas e com vontade de mostrar o seu trabalhoNeste momento, pretendemos integrar um(a) E-commerce Specialist (m/f), com capacidade para construir o Futuro do Canal E-commerce do Grupo Boticário em Portugal.Perfil do Candidato:Licenciatura ou Mestrado em Gestão, Marketing, Engenharia, Economia, etc.;Experiência mínima de 3 anos em Digital Marketing, Growth, Performance e em Consultoria são diferenciais;Gestão Comercial e de alavancas de valor para crescimento do Canal;Formatação e estruturação do Canal (alavancas de produtividade e inovação);Paixão por desafios e paixão pelo consumidor (necessidades e dores);Habilidade de lidar com ambiguidade e resolver problemas complexos;Capacidade de interpretação de dados e articulação com stakeholders;Capacidade da análise e apresentação executiva de resultados;Domínio de ferramenta Shopify e conhecimento de ferramentas de analytics, media e CRM (diferencial).Perfil da Função:Responsável pela gestão end-to-end da plataforma de e-commerce, através de um olhar estratégico de indicadores chave do canal, categorias e necessidades comerciais;Estratégia Comercial: Gestão e planeamento comercial do site, análise de desempenho das vendas, entendimento profundo de gaps e identificação de oportunidades visando o aumento da receita do canal;Planeamento e gestão de todas as ações de grade promocional exclusivas do canal de curto prazo e ajustes necessários ao longo do ciclo;Suporte na evolução do roadmap Tech, UX e Analytics da plataforma (Shopify) para evolução de features e priorização de iniciativas para o canal;Apoio e atuação conjunta para a construção da estratégia de CRM, Fidelidade, Mídia;Responsável pela Jornada do Consumidor no site: Mapeamento de atritos/fricções e oportunidades para melhoria da jornada (vs concorrência/benchs) em parceria com SEO e UX;Ponto focal do canal para as diversas áreas do negócio, garantindo ótima execução de processos comerciais respondendo às necessidades do consumidor;Análises de concorrência e do mercado para identificar tendências e oportunidades;Projetar e maximizar o impacto dos investimentos, analisando e interpretando os resultados, de modo a melhorar o retorno do investimento para futuras ações.Se consideras ter o perfil indicado, envia-nos o teu CV atualizado
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