Senior Manager Of Marketing Campaigns
Há 1 mês
Sr Manager Integrated Marketing Campaigns
We are seeking an experienced Integrated Digital Marketing Manager to join the Global Demand Generation and Digital Marketing team. The ideal candidate will have a strong understanding of digital marketing and experience creating successful demand generation programs with paid, owned and earned marketing channels that result in lead generation. This role will manage a digital marketing team and help drive alignment of activities across the team while executing specific campaigns.
Responsibilities: Managing a local digital marketing team of campaigns managers, web developers and web producers to drive our digital marketing programs focused on demand generation. Develop and execute integrated marketing campaigns that create awareness, drive demand, and generate leads. Define campaign content that maps to specific personas and the journey funnel, working with product marketing to get content created. Manage paid and owned marketing channels, including search, programmatic display, content syndication, email and social to reach target audiences. Collaborate with cross-functional teams to create compelling content and messaging. Analyze campaign and web marketing performance and optimize for maximum ROI. Job Description and Requirements
Sr Manager Integrated Marketing Campaigns
We are seeking an experienced Integrated Digital Marketing Manager to join the Global Demand Generation and Digital Marketing team. The ideal candidate will have a strong understanding of digital marketing and experience creating successful demand generation programs with paid, owned and earned marketing channels that result in lead generation. This role will manage a digital marketing team and help drive alignment of activities across the team while executing specific campaigns.
Responsibilities: Managing a local digital marketing team of campaigns managers, web developers and web producers to drive our digital marketing programs focused on demand generation. Develop and execute integrated marketing campaigns that create awareness, drive demand, and generate leads. Define campaign content that maps to specific personas and the journey funnel, working with product marketing to get content created. Manage paid and owned marketing channels, including search, programmatic display, content syndication, email and social to reach target audiences. Collaborate with cross-functional teams to create compelling content and messaging. Analyze campaign and web marketing performance and optimize for maximum ROI. Requirements: 8-12 years of proven experience in developing and executing successful digital marketing and integrated marketing campaigns that produce marketing qualified leads. Experience managing digital marketing teams driving alignment, optimization, and achievement of business goals. Strong understanding and ability to execute paid marketing channels (SEM, Display and Retargeting, Social, Syndication and email). Experience in audience building with both 1 st party and 3 rd party data. Experience with Marketo, Adobe, Salesforce, Bombora and ABM platforms a plus. Success in creating content that maps to the buying journey and persona that drives engagement and conversion. Excellent project management and organizational skills. Strong analytical skills and data-driven thinking. Excellent communication and collaboration skills. Bachelor's degree in Marketing or a related field.
At Synopsys, we're at the heart of the innovations that change the way we work and play. Self-driving cars. Artificial Intelligence. The cloud. 5G. The Internet of Things. These breakthroughs are ushering in the Era of Smart Everything. And we're powering it all with the world's most advanced technologies for chip design and software security. If you share our passion for innovation, we want to meet you.
Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.
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Senior Manager Of Marketing Campaigns
3 semanas atrás
Lisboa, Portugal Grabjobs Portugal Tempo inteiroSr Manager Integrated Marketing Campaigns We are seeking an experienced Integrated Digital Marketing Manager to join the Global Demand Generation and Digital Marketing team. The ideal candidate will have a strong understanding of digital marketing and experience creating successful demand generation programs with paid, owned and earned marketing channels...
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Senior Manager Of Marketing Campaigns
Há 6 dias
Lisboa, Lisboa, Portugal Grabjobs Portugal Tempo inteiroSr Manager Integrated Marketing Campaigns We are seeking an experienced Integrated Digital Marketing Manager to join the Global Demand Generation and Digital Marketing team. The ideal candidate will have a strong understanding of digital marketing and experience creating successful demand generation programs with paid, owned and earned marketing channels...
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Senior Manager Of Marketing Campaigns
3 semanas atrás
Lisboa, Portugal Grabjobs Portugal Tempo inteiroSr Manager Integrated Marketing Campaigns We are seeking an experienced Integrated Digital Marketing Manager to join the Global Demand Generation and Digital Marketing team. The ideal candidate will have a strong understanding of digital marketing and experience creating successful demand generation programs with paid, owned and earned marketing channels...
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