Customer Activation Executive
Há 1 mês
Customer Activation Executive - Off Trade (Temporary) Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There's a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.
About the role
As a Customer Activation Executive, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo's commercial plan to shift consumer & shopper behavior to achieve Diageo's financial and market share ambition.
In this role, you will be responsible for:
Brilliant Execution of commercial plans
Drive and facilitate the implementation of channel commercial activation and growth drivers plan, that is coordinated across functions and guarantees strategic, commercial & brand objectives.
Own planning of activation. Work along with sales team to ensure excellent execution of all activation in outlets, supervise customer trends and competition activation. Develop insights that foster into the sales and CP&A team for corrective action and into channel/customer plans.
Lead implementation of key growth drivers initiatives with focus on 365 Essentials.
Ensure efficient choice of outlets per brand and segmentation for all sales drivers activation and pouring agreements.
Develop pragmatic solutions that overcome operational barriers at the POP/C.
Diageo is establishing competitive advantage with customers
Leverage field visits and internal data sources to conduct regular analysis of competition & market to form insights and implications for the business that will drive performance.
Highlight opportunities within channel and region of responsibility to Head of Channel and Customer Marketing team to develop appropriate customer propositions. Conduct relative reporting for commercial activities and distribution to provide insight on any correctional actions.
Communicate and engage behind the execution plan to sales team.
Ensure efficient management of all material (allocation, distribution) to sales team/outlets. Lead all logistics concerning outlet activation (e.g., distribution of POP material, distribution of promotions, etc.).
Supervise and evaluate our performance
Supervise and report execution results of activity vs set KPIs (ROI, Reach, RR% etc.), throughout the activity to propose corrective action to achieve or exceed our targets.
Ensure all logistics concerning outlet activation and set up for success.
Budget responsibilities: Track budget of commercial activation.
About you
To be successful in this role, you will need:
Understand the commercial opportunity:
Customer understanding – demonstrate an understanding of customers' needs and motivations.
Outlet Segmentation - Knowledge of all outlets within own area of responsibility.
Brilliant Execution:
Activation and Execution: Plan for excellence in execution based on the 365 Essentials.
Monitor in-market execution and advise stakeholders of issues to continuously improve.
Supervise In-Store Compliance: Monitor compliance of in-store execution of brand-specific sales drivers.
Lead Performance
Commercial Foresight - Understand spend, volume, margin, and profit performance within own area of responsibility. Make recommendations for change to drive improvement. Basic understanding of the customer P&L and customer and category profitability.
Find Solutions
Imaginative in finding solutions to issues and pursuing opportunities for the business.
Positive outlook, channel energy into finding opportunities and solutions even in times of uncertainty and ambiguity.
Consistently deliver phenomenal performance
Identify clear priorities and focus on them at all times. Know your own role in beating the competition.
Understand and apply key policies and governance.
Build phenomenal relationships with those you work with, both internally and externally. Be open and transparent at all times; demonstrate integrity.
Other requirements:
Project management knowledge – knows how to get the best from multiple partners.
Ability to prioritize multiple deliverables on tight lead times.
Strong analytical/excel skills, commercial drive, able to balance the needs of multiple collaborators.
Previous channel/customer environment experience is desirable with experience in the Diageo way of selling, customer propositions.
Working with Us
Flexibility is key to success in our business, and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Join us and you can also expect a highly competitive and flexible rewards and benefits package.
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.
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