Paid Media Specialist

3 semanas atrás

Lisboa, Portugal Embarcadero Technologies Tempo inteiro

About TestRail:
TestRail helps quality assurance (QA), engineering, and software development teams speed up testing, improve product quality, and ship releases faster. More than 10,000 organizations like NASA, Apple, Microsoft, Activision Blizzard, and Amazon trust TestRail to power their QA and test management processes.
About the role:
This is an exciting opportunity to work with a market-leading SaaS tool whose success is primarily driven by product-led growth. As the Paid Media Specialist, your mission is planning, executing, and managing paid media advertising for TestRail.
This role will involve having a deep understanding of the brand's quarterly goals, objectives, and key results and aligning the paid media campaign objectives to these OKRs. You will monitor campaign outcomes and quality and consistently and proactively evaluate new opportunities to maximize performance.
You'll report to the Digital Marketing Manager for the TestRail Marketing Team. Given the nature of the role, you'll work closely with many individuals across our team to improve our ad messaging and targeting.
What you'll do:
Design and manage ad campaigns, write ad copy and coordinate the creation of compelling offers, landing pages, and creative assets with internal and external design and development resources and subject matter experts that will help address those pain points across the various stages of product awareness.
Drive decisions around campaign architecture and setup for Google Ads, Microsoft Ads, LinkedIn Ads, and/or any other channels we consider advertising in the future.
Map out opportunities to create more demand-gen content and build the funnel of ads that optimizes capturing existing market demand as well as ad programs that will help move people from "Problem aware" to "Most aware."
Pull platform data & prepare reports around key KPIs and business outcomes generated by our paid social media investments (including campaign and ad analysis).
Work within the marketing team to ensure short and long-term targets are being met and learnings are shared to support and scale paid search and social marketing.
Support in developing budget projections and monitoring and updating budget-tracking and other financial reporting documents to planned campaign budgets while maintaining performance goals.
Collaborate with the Social Media & Content team and other Paid Media Managers to establish and evolve the paid social strategy.
About you:
At least three years of relevant experience in paid media advertising, especially in a demand-generation-focused environment.
A B2B demand gen background is preferred, especially in the software development/SaaS environment.
A strong knowledge of best practices for Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and other media paid advertising platforms relevant to B2B SaaS.
Knowledge of tracking pixels, UTM parameters, and basic tracking code implementation (Google Tag Manager knowledge is good to have).
Knowledge of web analytics platforms like Google Analytics and reporting tools such as Looker Studio.
Good knowledge of analyzing data sets, formulas, and pivot tables in Excel, Google Sheets and/or BI tools.
Good verbal and written communication skills in English.
Experience with budget management for paid media campaigns.
Experience working with CRM systems (preferably HubSpot) is valued.
You're a team player and a responsible person. You have a flexible & agile working attitude with good problem-solving skills.

#J-18808-Ljbffr

  • Paid Media Specialist

    2 semanas atrás

    Lisboa, Lisboa, Portugal Embarcadero Technologies Tempo inteiro

    About the RoleWe are seeking a highly skilled Paid Media Specialist to join our team at Embarcadero Technologies. As a Paid Media Specialist, you will be responsible for planning, executing, and managing paid media advertising campaigns to drive demand generation and revenue growth.Key ResponsibilitiesDesign and manage ad campaigns across multiple channels,...

  • Paid Media Specialist

    2 meses atrás

    Lisboa, Portugal Portugal Homes Tempo inteiro

    Portugal Homes, a leading estate agency, is currently looking for a Paid Media Specialist to add value to our Marketing department.Portugal Homes is part of the Harland & Poston Group, a privately owned group that shelters strong and self-made brands in the areas of real estate, investments, property management, and travel. We established ourselves in 2018...

  • Paid Media Specialist

    2 meses atrás

    Lisboa, Portugal Portugal Homes Tempo inteiro

    Portugal Homes, a leading estate agency, is currently looking for a Paid Media Specialist to add value to our Marketing department.Portugal Homes is part of the Harland & Poston Group, a privately owned group that shelters strong and self-made brands in the areas of real estate, investments, property management, and travel. We established ourselves in 2018...

  • Paid Media Specialist

    6 meses atrás

    Lisboa, Portugal Erakulis Tempo inteiro

    ERAKULIS® is an all-in-one wellness experience for Fitness, Nutrition and Mental Balance, founded by Cristiano Ronaldo. Taking care of physical and mental health is essential for a fulfilling life, and we are here to support individuals every step of the way. Behind your customized plan, we have a team of certified experts who will take the time to listen...

  • Paid Media Specialist

    2 meses atrás

    Lisboa, Portugal Portugal Homes Tempo inteiro

    Portugal Homes, a leading estate agency, is currently looking for a Paid Media Specialist to add value to our Marketing department. Portugal Homes is part of the Harland & Poston Group, a privately owned group that shelters strong and self-made brands in the areas of real estate, investments, property management, and travel. We established ourselves in 2018...

  • Paid Media Advertising Specialist

    2 semanas atrás

    Lisboa, Lisboa, Portugal Embarcadero Technologies Tempo inteiro

    About the Role:As a Paid Media Advertising Specialist, you will be responsible for planning, executing, and managing paid media advertising campaigns for TestRail. This includes designing and managing ad campaigns, writing ad copy, and coordinating the creation of compelling offers, landing pages, and creative assets with internal and external design and...

  • Paid Media Strategist

    2 semanas atrás

    Lisboa, Lisboa, Portugal Darkroom Tempo inteiro

    About the RoleWe are seeking a highly skilled Paid Media Specialist to join our team at Darkroom. As a Paid Media Specialist, you will be responsible for developing and implementing comprehensive paid media strategies to increase brand visibility and recognition, drive new user acquisition and leads, and optimize client revenues month-over-month.Key...

  • Paid Media Specialist

    Há 1 mês

    Lisboa, Portugal Digi Portugal Tempo inteiro

    Somos a DIGI Portugal, uma nova Empresa de Telecomunicações no mercado português, que integra o Grupo DIGI presente em vários países europeus (Roménia, Espanha, Itália, etc). Procuramos talentos que queiram construir connosco uma história de sucesso em Portugal. Nesta perspetiva de crescimento pretendemos contratar um Paid Media Specialist com as...

  • Paid Media Specialist

    2 meses atrás

    Lisboa, Portugal Darkroom Tempo inteiro

    .We are not actively hiring for this role at the moment. However, this is a Talent Pool initiative designed to gather top talent in anticipation of future opportunities. We're building the future of advertising and are looking for the minds to help us do it. As a valuable member of Darkroom's unique Performance Marketing team, you'll be given the opportunity...

  • Paid Media Specialist

    2 meses atrás

    Lisboa, Portugal Darkroom Tempo inteiro

    We are not actively hiring for this role at the moment. However, this is a Talent Pool initiative designed to gather top talent in anticipation of future opportunities.We're building the future of advertising and are looking for the minds to help us do it.As a valuable member of Darkroom's unique Performance Marketing team, you'll be given the opportunity to...

  • Paid Media Specialist

    2 meses atrás

    Lisboa, Portugal Darkroom Tempo inteiro

    **We are not actively hiring for this role at the moment. However, this is a Talent Pool initiative designed to gather top talent in anticipation of future opportunities.** We're building the future of advertising and are looking for the minds to help us do it. As a valuable member of Darkroom’s unique Performance Marketing team, you’ll be given the...

  • Paid Media Specialist

    5 meses atrás

    Lisboa, Portugal Darkroom Tempo inteiro

    We're building the future of advertising and are looking for the minds to help us do it. As a valuable member of Darkroom’s unique Performance Marketing team, you’ll be given the opportunity to specialize in data analysis, performance creative management, and/or media buying, depending on YOUR skills and preferences! **_ This is a fully remote role....

  • Paid Media Specialist

    2 meses atrás

    Lisboa, Portugal Darkroom Tempo inteiro

    We are not actively hiring for this role at the moment. However, this is a Talent Pool initiative designed to gather top talent in anticipation of future opportunities.We're building the future of advertising and are looking for the minds to help us do it.As a valuable member of Darkroom's unique Performance Marketing team, you'll be given the opportunity to...

  • Paid Media Specialist

    4 semanas atrás

    Lisboa, Portugal Digi Portugal Tempo inteiro

    .Somos a DIGI Portugal, uma nova Empresa de Telecomunicações no mercado português, que integra o Grupo DIGI presente em vários países europeus (Roménia, Espanha, Itália, etc).Procuramos talentos que queiram construir connosco uma história de sucesso em Portugal.Nesta perspetiva de crescimento pretendemos contratar um Paid Media Specialist com as...

  • Paid Media Specialist

    4 semanas atrás

    Lisboa, Portugal Digi Portugal Tempo inteiro

    Somos a DIGI Portugal, uma nova Empresa de Telecomunicações no mercado português, que integra o Grupo DIGI presente em vários países europeus (Roménia, Espanha, Itália, etc).Procuramos talentos que queiram construir connosco uma história de sucesso em Portugal.Nesta perspetiva de crescimento pretendemos contratar um Paid Media Specialist com as...

  • Digital Specialist

    5 meses atrás

    Lisboa, Portugal Dentsu Media Tempo inteiro

    Company Description **About dentsu international** Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal...

  • Ua Manager

    6 meses atrás

    Lisboa, Portugal CoinPoker Tempo inteiro

    **Title**: UA Manager (Paid Media) **Department**: Creative **Location**: UK or Europe, Remote **About CoinPoker** Welcome to CoinPoker, the revolutionary crypto-poker platform where cutting-edge blockchain technology meets the exhilarating world of online poker. At CoinPoker, we are transforming the poker experience with fast, secure, and transparent...

  • Paid Social Media Manager

    5 meses atrás

    Lisboa, Portugal Idera, Inc. Tempo inteiro

    **About TestRail**: TestRail helps quality assurance (QA), engineering, and software development teams speed up testing, improve product quality, and ship releases faster. More than 10,000 organizations like NASA, Apple, Microsoft, Activision Blizzard, and Amazon trust TestRail to power their QA and test management processes. **About the role**: This is an...

  • Gestor de Tráfego Pago

    5 meses atrás

    Lisboa, Portugal MKTalent Tempo inteiro

    A MKTalent está a recrutar para um cliente sediado em Lisboa, um Gestor de Tráfego Pago (Paid Media). **Principais Responsabilidades**: - Criação e implementação de campanhas de Google Ads, Facebook Ads e Instagram Ads; - Otimização de campanhas com objetivos distintos (search, remarketing, brand awareness, engagement, leads, etc); -...

  • Social Media and Paid Media Consultant

    5 meses atrás

    Lisboa, Portugal Adagietto Tempo inteiro

    **Quem somos**: A Adagietto é feita de uma equipa que não se importa - mesmo nada - de quebrar os padrões das agências. Uma equipa que trabalha de maneira diferente - somos cada vez mais multidisciplinares. Uma equipa que se organiza de maneira diferente - somos transversais. Uma equipa que reconhece que criatividade e estratégia são, nos dias que...