Paid Media Advertising Specialist
Há 1 mês
About the Role:
As a Paid Media Advertising Specialist, you will be responsible for planning, executing, and managing paid media advertising campaigns for TestRail. This includes designing and managing ad campaigns, writing ad copy, and coordinating the creation of compelling offers, landing pages, and creative assets with internal and external design and development resources.
Key Responsibilities:
Design and manage ad campaigns across multiple channels, including Google Ads, Microsoft Ads, and LinkedIn Ads.
Develop and implement strategies to maximize campaign performance and ROI.
Collaborate with the Digital Marketing Manager and other team members to ensure alignment with quarterly goals and objectives.
Analyze campaign data and provide insights to inform future campaign decisions.
Requirements:
At least three years of experience in paid media advertising, preferably in a demand-generation-focused environment.
Strong knowledge of Google Ads, Microsoft Ads, and LinkedIn Campaign Manager.
Experience with budget management and financial reporting.
Excellent communication and analytical skills.
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