Costumer Behaviour Specialist

Há 1 mês


Lisboa, Portugal Sonae Tempo inteiro

Somos uma empresa de todos e para todos. Criamos valor com o contributo de todos, inovamos a cada passo e lideramos de forma próxima, atentos às qualidades e necessidades de cada um. Tudo o que somos, conseguimos juntos. E não há nada mais inspirador do que isso. #BETTERTOGETHER #BETTERWITHYOUEstamos à procura de um COSTUMER BEHAVIOUR SPECIALIST para a nossa equipa de Costumer Management do pelouro Health, Wellness & Beauty, em Carnaxide, e acreditamos que seremos #betterwithyou.De uma coisa podes ter a certeza, diversidade de responsabilidades e desafios é algo que não vai faltar O teu dia a dia será preenchido por:Criação e deploy de campanhas diretas a clientes (sms, email); Implementação em ferramenta de marketing automation, jornadas "always on"; Monitorização e análise de resultados das comunicações diretas a clientes fidelizados (programa de loyalty) e não fidelizados; Proposta de novas dinâmicas de comunicação (test & learn); Sugestão e set-up de testes AB para melhoria de campanhas; Trabalhar com equipas multidisciplinares de marketing, comercial, e-commerce, designers; Estratégias de retenção de clientes e LTV.Se tens...Formação académica superior em Economia, Gestão, Engenharia ou Marketing; Conhecimentos de CRM; Conhecimento de ferramentas de marketing automation (conhecimento específico de salesforce mkt cloud são mais-valia).E apresentas...Capacidade analítica; Rigor e atenção ao detalhe; Orientação para o processo; Espírito crítico;Perfil hands-on; Capacidade de gestão de tempo e prioridades.Ficamos à espera do teu CV Seremos #BettertogetherCompromisso de D&I MC: Trabalhamos para criar um ambiente de trabalho assente na riqueza de perfis e com foco na singularidade, garantindo que todos se sentem respeitados, valorizados pelas suas competências e têm confiança na organização.#J-18808-Ljbffr



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