Marketing Analyst
Há 7 dias
We have an exciting opportunity for you to join our team as
Marketing Analyst Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work every moment to deliver the most important package of someone's day. Our team of passionate people know their day-to-day work is invaluable in delivering outstanding experience to our customers. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.
What you will be doing: Analyse Customer Data: Collect, extract, analyse, and interpret customer data from various sources (e.g., CRM systems, data platforms, web analytics, social media) to identify the trends, behaviours, and insights that will inform highly personalised multi-channel customer engagement strategies.Develop Customer Segmentations: Create and manage detailed audience segments based on customer behaviour data to improve targeting accuracy across the customer lifecycle.Support Marketing Automation: Develop and manage data-driven marketing automation strategies, including audience segmentation, lead scoring, and personalised lifecycle campaigns, to enhance customer engagement and conversion rates. Process customer behaviour models to identify target audiences for inclusion in weekly and monthly engagement journey cycles and lead the execution and delivery of those processes. Assess opportunities to enhance, optimise and evolve data extraction and process execution.Deliver Insights, Analysis and Modelling to drive loyalty: Deliver insight and analysis into My FedEx Rewards, a loyalty and reward programme for Europe, identifying customers for programme eligibility, targeted bonus offers, performance uplifts and KPI improvements.Create and Maintain Dashboards: Design and maintain dashboards and reports that provide actionable insights into customer engagement metrics, campaign performance, and overall marketing effectiveness, utilising visualisation tools.Monitor and Optimise Engagement Campaign Performance: Track and analyse the performance of multi-channel marketing automation and engagement campaigns across the lifecycle, providing insights and recommendations for optimisation.What do you bring with you:
The ideal candidate would demonstrate:
A minimum of 3 years' experience in a customer insight, analysis or data modelling role: Experience delivering insight, analysis and data models that drive customer retention and growth across the lifecycle.Expertise in Data Analysis Tools: Proficiency in data analysis tools and platforms such as SQL, SAS, Alteryx, Databricks, Python, Excel, and data visualisation tools like Tableau, Spotfire or Power BI to analyse and present data.Experience with Marketing Automation and Customer Data Platforms: Knowledge of marketing automation tools such as Relay42, HubSpot, Marketo, or Salesforce Marketing Cloud, including experience with setting up and managing automated workflows and campaigns.Audience Creation and Management: Experience in creating and managing audience segments, leveraging data-driven insights to inform targeted marketing strategies and improve engagement.Strong Analytical Skills: Ability to interpret complex data sets, identify patterns, and provide actionable insights that drive customer engagement and improved marketing effectiveness.Communication and Reporting: Excellent skills in creating clear, concise reports and presentations to communicate findings and recommendations to both technical and non-technical stakeholders.What do we offer:
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we're ready to invest in your development. Join FedEx.
FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all.
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