Marketing Digital Analyst

5 meses atrás

Matosinhos e Leça da Palmeira, Portugal Sodexo Tempo inteiro

Back in 1966, in Marseilles, when the world was talking about Start Trek, Sodexo was serving its first customers, initiating our journey in the Quality-of-Life Services leaded by the bold Pierre Bellon.

Since then, we continued our adventure of offering everyday need solutions, improving the life of our users across the globe supported by more than 400 thousand dedicated and brave colleagues, in 64 countries, that lead us to where we are today.

Portugal is no exception and 5 years ago, our shared service center - Sodexo Business Services - SBS, was born In here, you will have the chance to be part of several Financial teams like Record to Report, Order to Cash, Purchase to Pay, Financial Analysis, Master Data, among others, that support European markets, making sure the business continues to growth.

Are you bold enough to join our crew, with your unique character and ideas, and make us even bigger?

We are waiting for you And so, your career

In the meantime, check the opportunity below:
Digital Marketing Analyst

What will you do?

This position is responsible for producing, maintaining & improving reporting for the French market of our digital ecosystem supporting growth effort on b-to-b organization, under the supervision of the EU MSDC Digital Analyst.

The perimeter is to support Marketing & Sales organizations of all segments in France and share best practices with other regional MSDC (Marketing & Sales Distribution Centre) throughout the Sodexo Group.
- Adapts and delivers End to End funnel dashboard reporting through Google Data Studio & Salesforce B2B Marketing Analytics dashboard, Piano, Datorama & MDM.
- Follow and analyse all digital ecosystem performance and interdependency on social media, marketing automation, website, salesforce, all growth support platform.
- Produce dashboard, aligned with search optimization, content, digital marketing peers and leverage all reporting tools capabilities.
- Create the Annual Go-To
- Market Reports, the Quarterly Go-To
- Market Reports, the Monthly reports and ad-hoc reports (campaign results, etc.) for all stakeholders.
- Train local teams to drive user engagement. Liaise with France segments to regularly monitor and report on campaign performance.
- Align with the MSDC team members to define/improve reports based on their needs. - Depth of technical understanding necessary to understand what is currently possible and what is emerging on analytics world.
- Issue recommendation and tactic improvement lead based on analysis.
- Understand search intent and its analytics add-on. Understanding persona behaviour (e.g., informational search, commercial investigation search, navigational and brand search) to support the digital marketing director, search optimization specialist, content director & web director on their daily task.
- Optimize tagging solution within the digital ecosystem to guarantee coherence, locally & globally. Ensure relevant documentation to all technical & business request to build a CoE on reporting to be leverage globally.
- Flag any dysfunction regarding conversion & tagging maintenance. Collaborate with work done on comparing leads (MQL to SQL), opportunities and closed/won deals sourced.

What you'll need to succeed?
- Graduate in Management and/or Marketing
- Very strong analytics skills
- Proven track record in search optimization achievement
- Ability to work internationally
- Ability to manage and work with Sales, IT, Procurement, Creative Center, Digital and Communication teams
- You have the sense of teamwork and sense of service
- You have a very strong analytical and synthesis skills as well as a very good level of oral and written communication
- You are curious, critical and interested in the technical aspects
- You have an excellent relationship
- Fluent in English What we have to offer you?
- Hybrid working model;
- Flexible working hours;
- Health & Life Insurance;
- Attractive Meal allowance paid in Meal Card;
- Additional Days off: extra vacation day, employee’s birthday, volunteering day;
- More than 6000 free online courses;
- Opportunity to grow professionally inside the Company;
- Possibility to participate in multicultural projects;
- Several internal activities aiming to promote our team´s wellbeing.

We are waiting for you

**Tipo de oferta**: Part-time
Horas de meio período: 20 por semana

**Benefícios**:

- Cartão/Ticket refeição
- Seguro de vida
- Seguro saúde

Horário de trabalho:

- De segunda à sexta-feira
- Período diário

Tipos de pagamento complementares:

- Bónus anual
- Décimo terceiro salário
- Subsídio de Natal

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