Paid Social Media Manager

2 semanas atrás

Lisboa, Portugal Idera, Inc. Tempo inteiro

**About TestRail**:
TestRail helps quality assurance (QA), engineering, and software development teams speed up testing, improve product quality, and ship releases faster. More than 10,000 organizations like NASA, Apple, Microsoft, Activision Blizzard, and Amazon trust TestRail to power their QA and test management processes.

**About the role**:
This is an exciting opportunity to work with a market-leading SaaS tool whose success has primarily been driven by product-led growth. As the Paid Social Media Manager, your mission is planning, executing, and managing paid social media advertising for TestRail.

This role will involve having a deep understanding of the brand’s quarterly goals, objectives, and key results and aligning the paid media campaign objectives to these OKRs. You will monitor campaign outcomes and quality, and consistently and proactively evaluate new opportunities to maximize performance. You will manage all aspects of our paid social strategy including planning, development, implementation & reporting. This is very much a hands-on role that is essential to our business growth strategy within our paid media channels.

You’ll report to the Head of Marketing for the TestRail Marketing Team and the Paid Media Performance Manager. Given the nature of the role, you’ll work closely with many individuals across our Marketing and Sales teams in order to improve our ads messaging and targeting. Final objective: show the right ad with the right messaging, to the right user at the right time on the right social media channel.

**What you'll do**:

- Research target audiences within social platform tools and other resources and identify common pain points for our champion personas (QA leaders) within our ideal customer profile (“ICP)
- Drive decisions around campaign architecture and setup for LinkedIn Ads, Twitter Ads, Facebook Ads, and/or any other social media channels we consider advertising in the future
- Map out opportunities to create more demand-gen content and build the funnel of ads that optimizes capturing existing market demand as well as ad programs that will help move people in our from “Problem aware” to “Most aware”
- Proactively identifies optimization opportunities, tracks and analyzes results
- Seek out new paid social product offerings, vets and implements as appropriate
- Pull platform data & prepare reports around key KPIs and business outcomes generated by our paid social media investments (including campaign and ad analysis)
- Develop and implement a test & learn approach to all Paid Social activities, including testing ad formats and messaging, all aligned with each of the previously mentioned stages. Must have a **“meet your customer at their level”** mindset when it comes to testing and creating new ads.
- Work within the marketing team in order to ensure short and long term targets are being met and learnings are shared in order to support and scale paid social marketing
- Supports in developing budget projections and monitor and update budget-tracking and other financial reporting documents to planned campaign budgets while maintaining performance goals
- Provide ongoing feedback and evaluation of campaign performance and activity to internal teams
- Collaborate with Social Media & Content team and other Paid Media Managers to establish and evolve paid social strategy
- Stay informed of all B2B SaaS trends in paid social in order to better optimize our campaigns and message delivery

**About you**:

- At least 3 years relevant experience within paid social media advertising, especially in a demand-generation focused environment
- B2B background is valued, specially in the software development/SaaS environment
- A strong knowledge of B2B SaaS best practices for LinkedIn Campaign Manager, Facebook Business & Ads Manager,Twitter Ads Manager, and other social media paid advertising platforms relevant to B2B SaaS
- Knowledge of tracking pixels, UTM parameters and basic tracking code implementation (Google Tag Manager knowledge is essential)
- Strong analytical skills with an ability to draw insights from large data sets
- Knowledge in web analytics platforms like Google Analytics and reporting tools such as Looker Studio
- Good knowledge of excel/google sheets; comfortable in analyzing data sets, formulas and pivot tables
- Hands on development of solutions for automating campaign management where applicable
- Good verbal and written communication skills
- Flexible & agile working attitude with good problem solving skills
- Ability to identify new opportunities, test, learn and maximize performance
- Experience with budget management for paid media campaigns
- Experience working with CRM systems (preferably HubSpot)
- You’re a team player and a responsible person

An Equal Opportunity Employer - Females, Minorities, Veterans, Disabled and Other Protected Groups.

J2j551toY5

  • Paid Social Media Manager

    2 semanas atrás

    Lisboa, Lisboa, Portugal Idera, Inc. Tempo inteiro

    About TestRail:TestRail helps quality assurance (QA), engineering, and software development teams speed up testing, improve product quality, and ship releases faster. More than 10,000 organizations like NASA, Apple, Microsoft, Activision Blizzard, and Amazon trust TestRail to power their QA and test management processes.About the role:This is an exciting...

  • Paid Social Manager

    4 semanas atrás

    Lisboa, Portugal Flix SE Tempo inteiro

    As a Paid Social Manager at Flix, you will play a key role in driving customer acquisition, engagement, and retention through strategic management of our paid social media campaigns. You will be responsible for developing and implementing innovative social media advertising strategies across various platforms to effectively reach and engage our target...

  • Paid Social Manager

    2 semanas atrás

    Lisboa, Lisboa, Portugal Flix SE Tempo inteiro

    As a Paid Social Manager at Flix, you will play a key role in driving customer acquisition, engagement, and retention through strategic management of our paid social media campaigns. You will be responsible for developing and implementing innovative social media advertising strategies across various platforms to effectively reach and engage our target...

  • Social Media and Paid Media Consultant

    2 semanas atrás

    Lisboa, Portugal Adagietto Tempo inteiro

    **Quem somos**: A Adagietto é feita de uma equipa que não se importa - mesmo nada - de quebrar os padrões das agências. Uma equipa que trabalha de maneira diferente - somos cada vez mais multidisciplinares. Uma equipa que se organiza de maneira diferente - somos transversais. Uma equipa que reconhece que criatividade e estratégia são, nos dias que...

  • Social Media And Paid Media Consultant

    Há 6 dias

    Lisboa, Portugal Adagietto Tempo inteiro

    Quem somos:A Adagietto é feita de uma equipa que não se importa – mesmo nada – de quebrar os padrões das agências. Uma equipa que trabalha de maneira diferente – somos cada vez mais multidisciplinares. Uma equipa que se organiza de maneira diferente – somos transversais. Uma equipa que reconhece que criatividade e estratégia são, nos dias que...

  • Ua Manager

    Há 1 mês

    Lisboa, Portugal CoinPoker Tempo inteiro

    **Title**: UA Manager (Paid Media) **Department**: Creative **Location**: UK or Europe, Remote **About CoinPoker** Welcome to CoinPoker, the revolutionary crypto-poker platform where cutting-edge blockchain technology meets the exhilarating world of online poker. At CoinPoker, we are transforming the poker experience with fast, secure, and transparent...

  • Social Media And Paid Media Consultant

    Há 7 dias

    Lisboa, Portugal Adagietto Tempo inteiro

    A Adagietto é feita de uma equipa que não se importa – mesmo nada – de quebrar os padrões das agências. Uma equipa que trabalha de maneira diferente – somos cada vez mais multidisciplinares. Uma equipa que se organiza de maneira diferente – somos transversais. Uma equipa que reconhece que criatividade e estratégia são, nos dias que correm,...

  • Paid Media Specialist

    2 semanas atrás

    Lisboa, Lisboa, Portugal Harland & Poston Group Tempo inteiro

    Home > Careers > PaidMedia Specialist | Marketing Job Vacancy Paid Media Specialist | Marketing Location:Lisbon, Portugal Job ID:Date Posted: 12/04/2024 Paid Media Specialist | Marketing Are you passionate about driving digital marketing success through paid media campaigns? We're seeking a talented Paid Media Specialist to join our team. As a key player in...

  • Social Media Community Manager

    2 semanas atrás

    Lisboa, Portugal ICUC Social Tempo inteiro

    Social Media Community Manager - Fluent or C2 level in Portuguese and English **Please upload your resume in English.** - Do you have a minimum of 2 years of experience in social media management? - Are you looking for 100% remote work from home - no commute to the office? - Do you enjoy managing social media accounts and assessing inbound messages and user...

  • Social Media Manager

    2 semanas atrás

    Lisboa, Lisboa, Portugal Sugardaddies Tempo inteiro

    We are looking for a skilled Social Media Manager to join our team for a project in Lisbon, will be a restaurant. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to increase brand awareness and drive engagement. The ideal candidate should have a strong understanding of social media platforms and...

  • Paid Media Specialist

    2 semanas atrás

    Lisboa, Lisboa, Portugal Harland & Poston Group Tempo inteiro

    Home > Careers > Paid Media Specialist | Marketing Job Vacancy Paid Media Specialist | Marketing Location: Lisbon, Portugal Job ID:Date Posted: 12/04/2024 Paid Media Specialist | MarketingAre you passionate about driving digital marketing success through paid media campaigns? We're seeking a talented Paid Media Specialist to join our team. As a key player in...

  • Paid Media Specialist

    3 semanas atrás

    Lisboa, Portugal Darkroom Tempo inteiro

    We're building the future of advertising and are looking for the minds to help us do it. As a valuable member of Darkroom’s unique Performance Marketing team, you’ll be given the opportunity to specialize in data analysis, performance creative management, and/or media buying, depending on YOUR skills and preferences! **_ This is a fully remote role....

  • Social Media Manager

    3 semanas atrás

    Lisboa, Portugal Sugardaddies Tempo inteiro

    We are looking for a skilled Social Media Manager to join our team for a project in Lisbon, will be a restaurant . As a Social Media Manager, you will be responsible for developing and implementing social media strategies to increase brand awareness and drive engagement. The ideal candidate should have a strong understanding of social media platforms and...

  • Social Media Manager

    3 semanas atrás

    Lisboa, Portugal Sugardaddies Tempo inteiro

    We are looking for a skilled Social Media Manager to join our team for a project in Lisbon, will be a restaurant. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to increase brand awareness and drive engagement. The ideal candidate should have a strong understanding of social media platforms and...

  • Paid Media Specialist

    Há 1 mês

    Lisboa, Portugal Grabjobs Portugal Tempo inteiro

    Portugal Homes, a leading estate agency is currently looking for a Paid Media Specialist to add value to our Marketing department. Portugal Homes is part of the Harland & Poston Group, a privately owned group that shelters strong and self-made brands in the areas of real estate, investments, property management and travel. We established ourselves in 2018...

  • Paid Media Specialist

    Há 1 mês

    Lisboa, Portugal Portugal Homes Tempo inteiro

    Portugal Homes, a leading estate agency is currently looking for a Paid Media Specialist to add value to our Marketing department. Portugal Homes is part of the Harland & Poston Group, a privately owned group that shelters strong and self-made brands in the areas of real estate, investments, property management and travel. We established ourselves in 2018...

  • Paid Media Specialist

    4 semanas atrás

    Lisboa, Portugal Grabjobs Portugal Tempo inteiro

    Portugal Homes, a leading estate agency is currently looking for a Paid Media Specialist to add value to our Marketing department. Portugal Homes is part of the Harland & Poston Group, a privately owned group that shelters strong and self-made brands in the areas of real estate, investments, property management and travel. We established ourselves in 2018...

  • Paid Media Specialist

    4 semanas atrás

    Lisboa, Portugal Portugal Homes Tempo inteiro

    Portugal Homes, a leading estate agency is currently looking for a Paid Media Specialist to add value to our Marketing department. Portugal Homes is part of the Harland & Poston Group, a privately owned group that shelters strong and self-made brands in the areas of real estate, investments, property management and travel. We established ourselves in 2018...

  • Paid Media Specialist

    Há 7 dias

    Lisboa, Portugal Portugal Homes Tempo inteiro

    Portugal Homes, a leading estate agency is currently looking for a Paid Media Specialist to add value to our Marketing department. Portugal Homes is part of the Harland & Poston Group, a privately owned group that shelters strong and self-made brands in the areas of real estate, investments, property management and travel. We established ourselves in 2018...

  • Paid Media Specialist

    Há 7 dias

    Lisboa, Portugal Portugal Homes Tempo inteiro

    Portugal Homes, a leading estate agency is currently looking for a Paid Media Specialist to add value to our Marketing department.Portugal Homes is part of the Harland & Poston Group, a privately owned group that shelters strong and self-made brands in the areas of real estate, investments, property management and travel. We established ourselves in 2018 and...